Advisory Group content, news, and initiatives

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…

Five behavioural ‘nudges’ to help drive culture change in your organisation

Let’s be honest: change is hard. Whether it’s keeping…

Manchester PR agencies collaborate in global knowledge sharing push

MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE Three…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…

How to move teams away from AVEs or impressions?

“We need AVE” or “we need the impressions number” …in…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.