Advisory Group content, news, and initiatives

Greenwich University and AMEC Academics and Educators

Dr Keren Darmon, Teaching Fellow in Public Relations and Communications,…

New AMEC Paper Released “Setting the agency agenda in measurement and evaluation”

Members of the AMEC Public Relations Agency Working Group have…
AMEC IEF Tutorial course_guidance for IEF users

AMEC IEF Tutorial course: guidance for IEF users, new and old

A new Tutorial course for the AMEC Integrated Evaluation Framework…
AMEC Not For Profit SIG kicks off 2023

AMEC Not For Profit SIG kicks off 2023

Join the AMEC Not For Profit (NFP) SIG in shaping the future…

AMEC SPECIAL INTEREST GROUPS AND CHAPTERS

AMEC has a range of Special Interest Groups (SIG’s) and regional…

AMEC Measurement month- Tech Hub SIG events

Don’t be afraid of change. Leveraging on new technology

Many public relations professionals resist adapting…

The Journey from Social Listening to Enterprise Decision Intelligence

For over a decade and half now, social listening data has held…

The power of Machine Learning in Communication and PR

Manual tagging versus new technologies Automatic text analysis…

Machine Learning Meets Media Analysis: From Hype to Reality

There is hardly any industry that has not jumped on the AI and…

JOIN The New AMEC Gen Hub

Welcome to the AMEC Gen Hub. There’s nothing quite like…

Mission Driven Measurement

“Measurement has played a key role in helping us to elevate…