Prison Officer Recruitment

A UK Government department uses a new campaign evaluation process, and low cost PR, to improve perceptions of the role of prison officers in a drive to create a safer environment in the UK’s prisons...

UNICEF’s communication measurement framework – four years of ‘global impact’ for children

A comprehensive evaluation of results was vital in supporting the world’s leading children’s organisation develop forward-looking strategies and to deliver on its new Strategic Plan...

Promoting gender equality in media

The challenge of under-representation of women in the media in an EU member state is addressed through solid evidence and close collaboration with media owners to increase female participation...

Flight EK521 crisis report – Emirates Airline

Capturing the ‘story’ of global reactions to the crash-landing of an aircraft at Dubai International Airport, and providing live/early warning of emerging issues including fake news, were key elements in helping the world’s largest international airline manage its reputation throughout the crisis…

Dream Weight – Paul Hender

Obesity has become one of the most significant health issues in recent years. After integrating measurement and research techniques into its communications, a leading weight-loss organisation was able to demonstrate positive associations with its brand and a boost in membership….

Museum of London – Paul Hender

One of London’s leading museums is using a measurement framework to align its communications objectives and increase awareness of its overall offer, as it faces challenges with a lack of visibility of a new site…

White Ribbon 2016 – White Ribbon Day

White Ribbon Day is held annually and aims to end violence towards women, but the topic of domestic violence is so complex that it requires a more detailed view and sensitive analysis than low cost tools can provide…

Nation’s Ode to the Coast – Indigo Le Fevre

Reversing low public awareness of its work caring for the coast, and an all-time low public connection with the coastline, were two drivers behind a comprehensive measurement programme to ensure that the National Trust’s communications goals were being met…

Nation’s Ode to the Coast – Indigo Le Fevre

Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters. However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical…

UNICEF Measurement Framework – A Year of Learning – UNICEF

UNICEF IS AIMING to introduce an evidence-based approach to communications, but how best can such a decentralised organisation, with a presence in more than 190 countries, capture the diversity and allow learning from the wealth of information and experiences globally in a more systematic way – and provide an overarching measurement methodology…

Evaluation of the Pink Sari Project – Multicultural Health Communication Service

IMMIGRANTS FROM INDIA and Sri Lanka are one of the fastest growing ethnic groups in New South Wales (NSW), Australia. Women aged 50 to 74 are expected to account for further future growth in immigration, but this is the age group in which they are most susceptible to breast cancer. Recent data shows that this group has amongst the lowest rates of breast screening in Australia, so how could cancer organisations set about reversing this worrying trend…

The CEO SleepOut™ – Rise to the Challenge – CEO SleepOut™ Trust

HOW CAN measurement support a global movement, which sees the business elite sleep under the stars on one of the longest and coldest nights of the year to raise awareness and funds for the homeless, ignite a new wave of philanthropy in South Africa and simultaneously drive social change…