A new PR measurement framework which uses digital technology to help the user through a step-by-step process was launched by AMEC at its International Summit to instant acclaim from the PR industry.
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Richard Bagnall, Chief Executive Officer of PRIME Research UK, was announced as the new Chairman Elect to Summit delegates.
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Development of a new AMEC Measurement Maturity Model which will allow organisations to plot their measurement journey against the guidelines of the Barcelona Principles was announced at the Summit.
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A packed Summit workshop heard AMEC’s Non-Profit team present new research into the barriers to the use of communications measurement.
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The first ever study amongst young leaders working for AMEC member companies gives a picture of confidence and optimism about the measurement industry.
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On the first morning of the AMEC Summit, Diane Scott looks forward to the next two days of the conference.
00AMEChttps://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.pngAMEC2016-06-17 18:20:012019-10-02 15:49:53Diane Scott, Director of Media & Corporate Affairs, Visa Europe
