Tracing the ‘march to standards’ in PR measurement and evaluation

By Alexander Buhmann, Ph.D., Professor Jim Macnamara PhD, FAMEC,…

Evaluating the Cost of Disinformation vs €24 million ROI

AMEC Virtual Summit Presented by Prof. Jim Macnamara Illustrated…

10 tips to win in the AMEC Awards

Professor Jim Macnamara has seen it from both sides – as an awards entrant and as a judge. In this article, Jim shares his 10 Top Tips on Writing Winning Evaluation Award Entries.

What Brexit and the US election tell us about communication and evaluation

Two years of research as part of The Organisational Listening Project and years of evaluation experience reveal key insights communication professionals need to note.

Manna from Whitehall for research and communication: Reflections on Brexit from inside the ‘bubble’

Like the ‘manna from heaven’ – the food that reportedly fell from heaven to feed the Israelites during their exodus from Egypt – the UK government has delivered a veritable feast for researchers and communication professionals.