Early Early Bird AMEC Global Summit Registration Until 5 January 2024

PLANNING ON ATTENDING THE AMEC GLOBAL SUMMIT IN SOFIA 21-23 MAY…

Measurement and Evaluation in One Word

Communication professionals have struggled to undertake valid…
2023 AMEC Rising Stars_announced

AMEC Rising Stars 2023 Insights

Some of the winners of the 2023 AMEC Rising Stars have told us…

AMEC Student of the Year 2023 – Paul Kasprovschi

Congratulations to Paul Kasprovschi of AMEC Agency Member Grf+,…

Remembering Ankoor Choudharri

With great sadness AMEC was informed of the untimely passing…

Embracing the transformative power of AI

Embracing the transformative power of AI In this edition of…

AMEC Innovation Hub Series: Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities

By Konstantina Slaveykova, DeLange Analytics Collaborator,…

A Practical Guide to Trustworthy AI for Social & Media Monitoring

As exciting as recent developments in AI have been, it’s no…
AMEC

AMEC Innovation Series: LLM as a Foundation: What it Takes to Tailor and Fine-tune Models

Artificial intelligence (AI) has undeniably revolutionised the…

2023 AMEC Awards early bird and final entry deadlines extension

AMEC Awards deadline extension, in response to feedback…

New AMEC Paper Released “Setting the agency agenda in measurement and evaluation”

Members of the AMEC Public Relations Agency Working Group have…