Congratulations to Paul Kasprovschi of AMEC Agency Member Grf+, in Romania who has been awarded the AMEC Student of the Year Award, Paul completed the AMEC International Certificate in Measurement and Evaluation this year gaining a distinction – and perhaps not surprisingly he was an outstanding student! So outstanding in fact that he received the Student of the Year award at the recent AMEC Global Communication Effectiveness Awards ceremony held at Church House in London on 16 November 2023. Grf+ joined AMEC in early 2023 and Paul has demonstrated a firm commitment to best practice and education in the first year of membership.

Paul graduated with a distinction and tutor Thomas Stoeckle said “Paul’s assignment and engagement throughout the course showed high levels of analytical reflection and practical application of models, with an evident desire to use learnings and frameworks to nudge his work environment toward continuous improvement and positive change.”

AMEC Certificate Course providers and AMEC partner PR Academy have an interview with Paul and why he is on a mission to get us to think differently about the measurement and evaluation of PR and communication. He said “We have such a good range of tools now, for example the AMEC Integrated Evaluation Framework (IEF) –  but we need to change the thinking and that’s the hardest part.”

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