
Misinformation and Disinformation and their impact on the future of PR and Communication – Your Questions Answered
AMEC hosted an Expert Panel discussion during AMEC Measurement…

The MEL Manual for Public Communications by Distinguished Professor Jim Macnamara
In a final celebration of the Global showcase AMEC Measurement…

Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 2024
Data is the backbone of modern communications and PR strategies.…

AMEC Measurement Month – A showcase of best practice
Through November 2024 we will celebrate AMEC Measurement Month.…

AMEC Rising Stars 2023 Insights
Some of the winners of the 2023 AMEC Rising Stars have told us…

Embracing the transformative power of AI
Embracing the transformative power of AI
In this edition of…

The long and winding road away from AVEs in Southeast Asia
Felicia Nugroho, Director Analytics & Insights, Maverick…

AMEC 25 Rising Stars in Measurement and Evaluation of Communication
2021 marks the 25th anniversary of AMEC, while we are enjoying…


AMEC MEASUREMENT MONTH IS NOVEMBER 2021
AMEC Measurement Month #AMECMM is an opportunity for…