New Year Campaign

A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership...

New Year Campaign

A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership…..

Change4Life Sugar Smart – Public Health England

A successful communications campaign drove changes to parental purchasing habits, leading to significant reductions in the purchase of featured high-sugar product categories, and in children’s intake of sugar, one of the main causes of obesity in the UK...

New Era for Stroke – Paul Hender

A leading stroke charity had to persuade the UK Government to develop a new “stroke strategy”. A measurement programme, allied to two outcome-based reports, allowed the charity to optimise its PR tactics and demonstrate its role in getting the right response from the Government…

Note 7 – Paul Hender

A highly flexible analysis programme allowed a global smartphone brand to develop its strategy to target key audiences efficiently, while reacting rapidly to the developing crisis around the launch of one of its flagship devices…

White Ribbon 2016 – White Ribbon Day

White Ribbon Day is held annually and aims to end violence towards women, but the topic of domestic violence is so complex that it requires a more detailed view and sensitive analysis than low cost tools can provide…

Female Athletes and Rio 2016 – New Zealand Olympic Committee

Are male and female athletes in New Zealand framed differently in media coverage ? What potential biases, if any, exist, and what factors might influence that bias? The New Zealand Olympic Committee (NZOC), globally regarded as a strong champion of women in sport, commissioned research to establish the position…

Using PR research to inform policy, positioning and stakeholder engagement – International Diabetes Federation

INCREASINGLY AWARE that the global debate surrounding diabetes, sugar and obesity was converging, the International Diabetes Federation knew it needed to engage outside of the diabetes ‘world’ and to stake its position in the media debate. But how could the Federation build the strategic alliances and partnerships necessary to strengthen its impact…

Aquafresh Kids – GSK

HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions…