New Year Campaign28th September 2018A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-28 12:22:192020-03-09 11:22:26New Year Campaign
New Year Campaign28th September 2018A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership….. https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-28 12:18:322018-09-28 12:18:32New Year Campaign
Change4Life Sugar Smart – Public Health England10th August 2017A successful communications campaign drove changes to parental purchasing habits, leading to significant reductions in the purchase of featured high-sugar product categories, and in children’s intake of sugar, one of the main causes of obesity in the UK... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-10 11:18:282017-08-10 11:18:28Change4Life Sugar Smart – Public Health England
New Era for Stroke – Paul Hender3rd August 2017A leading stroke charity had to persuade the UK Government to develop a new “stroke strategy”. A measurement programme, allied to two outcome-based reports, allowed the charity to optimise its PR tactics and demonstrate its role in getting the right response from the Government… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-03 09:15:412020-03-09 12:32:32New Era for Stroke – Paul Hender
Note 7 – Paul Hender2nd August 2017A highly flexible analysis programme allowed a global smartphone brand to develop its strategy to target key audiences efficiently, while reacting rapidly to the developing crisis around the launch of one of its flagship devices… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-02 16:34:312020-03-09 12:34:46Note 7 – Paul Hender
White Ribbon 2016 – White Ribbon Day1st August 2017White Ribbon Day is held annually and aims to end violence towards women, but the topic of domestic violence is so complex that it requires a more detailed view and sensitive analysis than low cost tools can provide… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-01 10:30:072020-03-09 14:57:18White Ribbon 2016 – White Ribbon Day
Female Athletes and Rio 2016 – New Zealand Olympic Committee28th July 2017Are male and female athletes in New Zealand framed differently in media coverage ? What potential biases, if any, exist, and what factors might influence that bias? The New Zealand Olympic Committee (NZOC), globally regarded as a strong champion of women in sport, commissioned research to establish the position… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-28 11:24:532017-07-28 11:24:53Female Athletes and Rio 2016 – New Zealand Olympic Committee
Using PR research to inform policy, positioning and stakeholder engagement – International Diabetes Federation27th July 2017INCREASINGLY AWARE that the global debate surrounding diabetes, sugar and obesity was converging, the International Diabetes Federation knew it needed to engage outside of the diabetes ‘world’ and to stake its position in the media debate. But how could the Federation build the strategic alliances and partnerships necessary to strengthen its impact… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 15:44:102017-07-27 15:44:10Using PR research to inform policy, positioning and stakeholder engagement – International Diabetes Federation
Aquafresh Kids – GSK27th July 2017HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 15:17:022017-07-27 15:17:02Aquafresh Kids – GSK