Better Starts

Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism...

New Year Campaign

A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership...

New Year Campaign

A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership…..

Exhibition Stockholm – “The world’s first photo competition and exhibition in augmented reality”

A solid measurement framework helps to engage an important new target group against a backdrop of explosive growth in smart-phone camera usage...

ŠKODA goes off-road for success - ŠKODA UK

Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…

ŠKODA goes off-road for success - ŠKODA UK

Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…

Nation's Ode to the Coast - Indigo Le Fevre

Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters. However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical…

Using a constructive guideline to optimize company digital performance for Goodyear Tire Company - Goodyear

Enabling an international tyre brand to react instantly to the constantly shifting Chinese social media landscape, ultimately resulted in changing negative online user perceptions of the brand and a significant improvement in online performance…

Flight EK521 crisis report - Emirates Airline

The world’s largest international airline faced a global reputational crisis when one of its aircraft crash-landed and exploded into flames at Dubai International Airport. Real-time monitoring and impactful analysis helped guide a 24/7 global crisis communications effort and gave the airline the insights it requires to manage the situation effectively…

Skin Stories - Godrej UK (Bio-Oil)

DISCOVER how one of the UK’s best-selling skin treatments for scars and stretch marks, first launched in 2003, beat off all-comers – without any New Product Development in the pipeline, or a UK specific website. By using social media to engage customers online, the company not only retained its market leader position, but was able to secure new customers and encourage existing ones to purchase more frequently…

Aquafresh Kids - GSK

HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions…

Hyper Sharp Liner - Maybelline New York

A TOP USA cosmetics brand found its No.1 eyeliner under threat from international and local competitors in Hong Kong’s booming beauty products market. A decision to relaunch, through a one-month integrated campaign that leveraged the increasing use of social media by the product’s target audience, proved the success of transiting consumers from online to offline, and has created further opportunities for the company’s ongoing branding activities…