Best Multi-Market Reporting11th July 2023Samsung wants to move away from the ‘functional’ image of… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2023-07-11 11:20:122023-07-13 08:44:43Best Multi-Market Reporting
Most effective planning, research and evaluation in consumer communications https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2023-07-10 16:04:172023-07-10 16:04:17Most effective planning, research and evaluation in consumer communications
Proving Causation over Correlation27th March 2023PR Agency One and Decathlon Case Study https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2023-03-27 15:41:342023-07-11 11:34:57Proving Causation over Correlation
Better Starts23rd October 2018Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-10-23 10:05:362018-10-23 10:05:36Better Starts
New Year Campaign28th September 2018A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-28 12:22:192020-03-09 11:22:26New Year Campaign
New Year Campaign28th September 2018A well-known weight-loss organisation uses integrated measurement to track the quantity and quality of media outputs, measure how these have changed target audience perceptions and driven membership….. https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-28 12:18:322018-09-28 12:18:32New Year Campaign
Exhibition Stockholm – “The world’s first photo competition and exhibition in augmented reality”24th September 2018A solid measurement framework helps to engage an important new target group against a backdrop of explosive growth in smart-phone camera usage... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-24 10:54:532020-03-09 11:54:57Exhibition Stockholm – “The world’s first photo competition and exhibition in augmented reality”
ŠKODA goes off-road for success – ŠKODA UK25th August 2017Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-25 16:08:552017-08-25 16:08:55ŠKODA goes off-road for success – ŠKODA UK
ŠKODA goes off-road for success – ŠKODA UK25th August 2017Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-25 16:07:202017-08-25 16:07:20ŠKODA goes off-road for success – ŠKODA UK
Nation’s Ode to the Coast – Indigo Le Fevre1st August 2017Consumer PR is crucial in shaping, shifting and sharing the National Trust’s story to retain and attract supporters. However, every pound spent on PR needs to be proven effective, so creative PR measurement and evaluation are critical… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-01 14:10:202020-03-09 14:07:49Nation’s Ode to the Coast – Indigo Le Fevre
Using a constructive guideline to optimize company digital performance for Goodyear Tire Company – Goodyear31st July 2017Enabling an international tyre brand to react instantly to the constantly shifting Chinese social media landscape, ultimately resulted in changing negative online user perceptions of the brand and a significant improvement in online performance… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-31 11:51:132020-03-09 14:59:04Using a constructive guideline to optimize company digital performance for Goodyear Tire Company – Goodyear
Flight EK521 crisis report – Emirates Airline28th July 2017The world’s largest international airline faced a global reputational crisis when one of its aircraft crash-landed and exploded into flames at Dubai International Airport. Real-time monitoring and impactful analysis helped guide a 24/7 global crisis communications effort and gave the airline the insights it requires to manage the situation effectively… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-28 17:00:372020-03-09 15:00:25Flight EK521 crisis report – Emirates Airline