Skin Stories – Godrej UK (Bio-Oil)

DISCOVER how one of the UK’s best-selling skin treatments for scars and stretch marks, first launched in 2003, beat off all-comers – without any New Product Development in the pipeline, or a UK specific website. By using social media to engage customers online, the company not only retained its market leader position, but was able to secure new customers and encourage existing ones to purchase more frequently…

Aquafresh Kids – GSK

HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions…

Hyper Sharp Liner – Maybelline New York

A TOP USA cosmetics brand found its No.1 eyeliner under threat from international and local competitors in Hong Kong’s booming beauty products market. A decision to relaunch, through a one-month integrated campaign that leveraged the increasing use of social media by the product’s target audience, proved the success of transiting consumers from online to offline, and has created further opportunities for the company’s ongoing branding activities…

Philips PerfectCare – Evaluating PR’s Effectiveness – Philips

THE COMMON business challenge facing this company was how best to launch a breakthrough product in garment care, while differentiating it from competitor products. Engaging consumers to first trial, then share their experiences online, produced some startling results -including a No 1 slot in UK garment care for the company…

Chengdu Pambassador: The Cutest Job in the World – Chengdu Municipality (PRC)

ALTHOUGH home to one of the world’s busiest airports, China’s fourth largest city wasn’t appearing in many China travel itineraries. A victim of the country’s East-West divide, even its hi-tech pedigree, from producing half the global supply of laptop chips, a fifth of all computers in the world and 80 percent of Apple’s iPads, was failing to translate into visitor numbers. But an offer of one of the best jobs in the world helped transform the city’s fortunes and put it firmly on the Asian tourism radar…