Skin Stories – Godrej UK (Bio-Oil)27th July 2017DISCOVER how one of the UK’s best-selling skin treatments for scars and stretch marks, first launched in 2003, beat off all-comers – without any New Product Development in the pipeline, or a UK specific website. By using social media to engage customers online, the company not only retained its market leader position, but was able to secure new customers and encourage existing ones to purchase more frequently… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 15:20:072017-07-27 15:20:07Skin Stories – Godrej UK (Bio-Oil)
Aquafresh Kids – GSK27th July 2017HOW the Tooth Fairy helped the UK’s largest healthcare company demonstrate the impact of PR on sales of a leading toothpaste brand, a breakthrough for the communications team, which is also now being used to inform many of the company’s investment decisions… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 15:17:022017-07-27 15:17:02Aquafresh Kids – GSK
Hyper Sharp Liner – Maybelline New York19th July 2017A TOP USA cosmetics brand found its No.1 eyeliner under threat from international and local competitors in Hong Kong’s booming beauty products market. A decision to relaunch, through a one-month integrated campaign that leveraged the increasing use of social media by the product’s target audience, proved the success of transiting consumers from online to offline, and has created further opportunities for the company’s ongoing branding activities… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-19 12:08:092017-07-19 12:08:09Hyper Sharp Liner – Maybelline New York
Philips PerfectCare – Evaluating PR’s Effectiveness – Philips19th July 2017THE COMMON business challenge facing this company was how best to launch a breakthrough product in garment care, while differentiating it from competitor products. Engaging consumers to first trial, then share their experiences online, produced some startling results -including a No 1 slot in UK garment care for the company… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-19 12:06:242017-07-19 12:06:24Philips PerfectCare – Evaluating PR’s Effectiveness – Philips
Chengdu Pambassador: The Cutest Job in the World – Chengdu Municipality (PRC)27th June 2017ALTHOUGH home to one of the world’s busiest airports, China’s fourth largest city wasn’t appearing in many China travel itineraries. A victim of the country’s East-West divide, even its hi-tech pedigree, from producing half the global supply of laptop chips, a fifth of all computers in the world and 80 percent of Apple’s iPads, was failing to translate into visitor numbers. But an offer of one of the best jobs in the world helped transform the city’s fortunes and put it firmly on the Asian tourism radar… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-27 15:12:272017-06-27 15:12:27Chengdu Pambassador: The Cutest Job in the World – Chengdu Municipality (PRC)