AMEC Summit 2017 Workshop H – Insight, impact and change!22nd June 2017AMEC Summit 2017 Workshop H - Insight, impact and change! Sharam Fouladgar-Mercer, AirPR, Mazen Nahawi, CARMA, Mats Wängelin, Biz Media, Steffen Egelund, Media Track Pte Ltd. 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-22 10:43:262019-10-02 15:30:59AMEC Summit 2017 Workshop H – Insight, impact and change!
Communication and PR Academics Support Call to End Use of AVEs – AMEC Academic Advisory Group Statement https://amecorg.com/wp-content/uploads/2017/06/Call-to-End-AVES.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-15 09:35:332019-09-19 11:02:05Communication and PR Academics Support Call to End Use of AVEs – AMEC Academic Advisory Group Statement
What Brexit and the US election tell us about communication and evaluation12th June 2017Two years of research as part of The Organisational Listening Project and years of evaluation experience reveal key insights communication professionals need to note. https://amecorg.com/wp-content/uploads/2017/06/Jim-Macnamara-Talking-Point.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-12 16:26:182019-10-14 17:13:05What Brexit and the US election tell us about communication and evaluation
The Definitive Guide: Why AVES are invalid12th June 2017AMEC has launched a major global education initiative to help eradicate the declining demand for the much-derided AVE metric. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession. https://amecorg.com/wp-content/uploads/2017/06/Richard-Bagnal.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-12 14:33:372020-10-15 17:03:26The Definitive Guide: Why AVES are invalid
Say No to AVEs – worldwide push to eradicate AVEs8th June 2017AMEC is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Value Equivalency (AVE) and all of its derivatives as metrics in public relations work. How to take part – see Resource Centre. https://amecorg.com/wp-content/uploads/2019/10/AMEC-Measurement-Month.jpg 500 3000 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-06-08 14:07:282019-10-04 16:04:10Say No to AVEs – worldwide push to eradicate AVEs