AMEC Measurement Month

AMEC Summit 2017 Workshop H – Insight, impact and change!

AMEC Summit 2017 Workshop H - Insight, impact and change! Sharam Fouladgar-Mercer, AirPR, Mazen Nahawi, CARMA, Mats Wängelin, Biz Media, Steffen Egelund, ‎ Media Track Pte Ltd.

What Brexit and the US election tell us about communication and evaluation

Two years of research as part of The Organisational Listening Project and years of evaluation experience reveal key insights communication professionals need to note.

The Definitive Guide: Why AVES are invalid

AMEC has launched a major global education initiative to help eradicate the declining demand for the much-derided AVE metric. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
AMEC Measurement Month

Say No to AVEs – worldwide push to eradicate AVEs

AMEC is inviting the support of public relations and communications organisations to join a global initiative to eradicate fully the use of Advertising Value Equivalency (AVE) and all of its derivatives as metrics in public relations work. How to take part – see Resource Centre.