The New Normal: Is there PR after pandemic?

Speaking at the AMEC Virtual Global Summit on Measurement, Lilia…

Rules of engagement: A 360-degree view of media topics and their audience

The profusion of media data is growing at such a rapid rate that…

Insights that save lives – measurement in healthcare

Never has there been a greater focus on the value of good measurement…

How data driven is your organisation?

Did you know that poor data quality costs the US economy up to…

How many respondents to online polls are bogus?

A widely-reported CDC study found that 4% of Americans had drunk…

The lowdown on Share of Search

There’s a lot of buzz around Share of Search at the moment.…

Changing behaviour, protecting the NHS, saving lives

In a though-provoking presentation from three leading lights…

The PR industry is growing back strongly – driven by evolution of its services

A fireside chat participated in between the UK and Argentina…

When measuring brand value, keep it simple

What important considerations should we keep in mind when gathering…

AMEC launches a new way to learn with the Foundation Course in Measurement and Evaluation

Are you new to the topic of measurement and evaluation and want…

An event is an event is an event

Once upon a time, an event was a simple thing – it took place…

How Business Wins in the Purposeful Age

The layers of value and purpose embedded across a business –…