Barcelona Principles 3

Barcelona Principles 3.0 – What does it mean for comms measurement?

Barcelona. Famous for its history, architecture and football.…

Meet your European Chapter Representatives

European Chapter Chair, Marianne Morgan, and Vice Chair, Simon…

COULD LISTENING BE THE KEY TO BETTER MEASUREMENT?

Author: Marianne Morgan, Director of Research and Analytics at…

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…