Adobe The Global Measurement Journey

Protected: Adobe: The Global Measurement Journey – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Dr Jennifer Bruce, Global Leader of Communications Measurement, Adobe Systems spoke about the ongoing communication measurement journey of Adobe.
Sage Adoption Putting data to work for your organisation

Protected: Sage: Adoption: Putting data to work for your organisation – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Kirsten Meaney, Communications Operations Lead, Global Communications, Sage spoke about making data work for your organisation
Panel Session Global Insights and Trends from Industry Leaders

Protected: Global Insights and Trends from Industry Leaders – 2019 AMEC Global Summit Panel Session

At the 2019 AMEC Global Summit on Measurement and Evaluation, a panel of industry leaders spoke about global insights and trends. Panel members included: Richard Bagnall, Chairman, AMEC Patrik Schober, Chairman, APRA Emma Leech, President, CIPR Francis Ingham, Chief Executive, ICCO and Director General, PRCA Tina McCorkindale, President & CEO, IPR Moderator: Mazen Nahawi, President, News Group
Diageo shares their journey Spirited Framework Success

Protected: Diageo shares their journey: Spirited Framework Success – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Jim Alexander, Head of Culture & Entertainment, Premium Core, Diageo spoke about Diageo's experience of using the AMEC Integrated Evaluation Framework
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Mattecentrum: Making Not For Profit’s strategic through data & measurement – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Karolina Lisslö. Secretary General, Mattecentrum spoke about Making Not-For-Profits strategic: solving the equation through data and measurement.
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop A – Mapping the Road to Maturity – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation workshop A Mapping the Road to Maturity: Measuring value at all 7 units of analysis reviewed research related to Communications Measurement Maturity including updated results from AMEC’s Measurement Maturity Mapper (M3) Panel: Fraser Likely, President, PR/Communication Performance Moderator: Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop B – Developing your Data Stack: Finding and delivering data that matters – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop B panel explained strategy and the importance of building your data stack to yield better insights. Panel: Vladimir Petkov, Chief Technology Officer, A Data Pro Matt Sato, Senior Vice President, Edelman Intelligence Kasper Hülsen, Chief Commercial Officer, Infomedia A/S Moderator: Sylvie Harton, Vice President, West Media
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop C – How your PR agency can translate AMEC best practice into action – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation the workshop D panel explained strategy and importance of applying AMEC best practices when consulting with stakeholders. Panel: Jon Meakin, Global Head of Strategic Services, Grayling Associates Andy West, Group Chief Development Officer, Hotwire Global Moderator: Florian Laszlo, CEO, Observer GMBH and Secretary General , FIBEP
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop D – NFP: Analytics and augmentation proving value to mission – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit workshop D shared best practices of using communication metrics to show value to the mission Panel: Jose De Buerba, Head of Business Intelligence and Digital Governance, World Bank Anastasiya Nanivksa, Media Monitoring and Analysis Manager, A Data Pro Moderator: Rayna de Lange, CEO, DeLange Analytics,
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop E – Audit & Action across PESO – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop E panel provided examples of auditing and the development of effective PESO program. Titled Audit and Action: Developing successful programmes across PESO
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop F – Using data to quantify the value of marketing communications – 2019 AMEC Global Summit

At the 2019 AMEC Global Summit on Measurement and Evaluation Workshop F provided insights on "Measuring Up - using data to impact marketing communications and an Investor’s Perspective: Aligning Marketing Metrics to Business Outcomes Panel: Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics, Warschawski Moderator: Deb Camden, President, Communication Dividend
Mattecentrum Making Not For Profits strategic through data measurement

Protected: Workshop G – Profile of the future comms team – 2019 AMEC Global Summit

Profile of the future comms team Presenter: Claire Pimm, Deputy Director of priority campaigns, insight and evaluation , Prime Minister’s Office and Cabinet Office Communications, Government Communications Service, UK Government. Moderator: Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd, India