The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma

Member Article - Philip Odiakose, Chief Media Officer, P+, published…

The role of public relations in measurement and board reporting

Contributor, AMEC Board Director, Steph Bridgeman - Read the…

Driving Measurable Change in Climate Action: The UNDP Weather Kids Campaign and the Power of Effective Communication

Climate change is one of the most pressing issues of our time,…

Misinformation and Disinformation and their impact on the future of PR and Communication – Your Questions Answered

AMEC hosted an Expert Panel discussion during AMEC Measurement…

AMEC joins forces with the Global Data Quality Initiative

AMEC (the International Association for the Measurement and…

AMEC APAC Chapter Leadership Team for 2025

We are delighted to announce the AMEC APAC Chapter Leadership…

2025 BOARD OF DIRECTORS

The International Association for the Measurement and Evaluation…

The MEL Manual for Public Communications by Distinguished Professor Jim Macnamara

In a final celebration of the Global showcase AMEC Measurement…

Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 2024

Data is the backbone of modern communications and PR strategies.…

Effective PR Measurement in the Pharma Industry: Tips and Tricks

In the highly regulated and competitive pharmaceutical industry,…

2025 AMEC Global Summit on Measurement Call for Speakers Open!

We are looking for world-class communicators, innovators, thinkers,…

AMEC AWARDS WINNERS 2024 ANNOUNCED

AMEC celebrated the esteemed winners of the 2024 Global Communication…