Any contribution by an AMEC leader or member

When leaders show up, AI becomes a strategic win 

By Amrita Sidhu, Managing Director, Medianet For those of…

The role of public relations in measurement and board reporting

Contributor, AMEC Board Director, Steph Bridgeman - Read the…

Navigating Data Quality in PR and Communications: Insights from AMEC Measurement Month 2024

Data is the backbone of modern communications and PR strategies.…

AMEC Welcomes New Member Lexington Communication

AMEC is happy to welcome new Associate Member Lexington Communications…

AMEC Awards Hints and Tips – Part Two

The deadline for entries into the 2024 AMEC awards is fast approaching.…

AMEC European Chapter Ice-Breaker Series – Clip News

The AMEC European Chapter team are reaching out to its newest…

Generative AI and Non-English Content: Bridging the Language Gap

Have you ever wondered what the internet would look like if it…

Measurement and Evaluation in One Word

Communication professionals have struggled to undertake valid…

AMEC Student of the Year 2023 – Paul Kasprovschi

Congratulations to Paul Kasprovschi of AMEC Agency Member Grf+,…

Embracing the transformative power of AI

Embracing the transformative power of AI In this edition of…

AMEC Innovation Hub Series: Using Generative AI in Measurement & Analytics: Pitfalls & Opportunities

By Konstantina Slaveykova, DeLange Analytics Collaborator,…
Topic analysis with classification models and its use with generative AI_AMEC_The Innovation Hub Series_Hanz Saenz Gomez_Technological Development and Innovation Manager_buho Media

Topic analysis with classification models and its use with generative AI

by Hanz Saenz Gomez, Technological Development and Innovation…