Prison Officer Recruitment

A UK Government department uses a new campaign evaluation process, and low cost PR, to improve perceptions of the role of prison officers in a drive to create a safer environment in the UK’s prisons...

Missing Type – NHS Blood and Transplant

WHILE DONORS HELP to save and transform countless lives by giving 3,500 organs and two million blood donations each year, research shows that, on average, three people in need of an organ donor die each day; one organ donor can help as many as nine people; and every blood donation can help up to three people. So, how can the public be encouraged to keep donating…

Research into Age Discrimination, Age Stereotyping and Ageism – Australian Human Rights Commission

CASUAL stereotyping in the media of older people, and the elderly, frequently leads to senior citizens being positioned as a burden on society, resulting in discrimination and ageism. Learn how a unique collaborative research effort led to a concerted drive to engage the media and advertisers in bringing about a sea change in attitudes towards older people in Australia, including how they are portrayed…

Chengdu Pambassador: The Cutest Job in the World – Chengdu Municipality (PRC)

ALTHOUGH home to one of the world’s busiest airports, China’s fourth largest city wasn’t appearing in many China travel itineraries. A victim of the country’s East-West divide, even its hi-tech pedigree, from producing half the global supply of laptop chips, a fifth of all computers in the world and 80 percent of Apple’s iPads, was failing to translate into visitor numbers. But an offer of one of the best jobs in the world helped transform the city’s fortunes and put it firmly on the Asian tourism radar…