Competitive landscape analysis – US-based global bank

The Australian banking market is a complicated environment with significant public trust issues, ongoing regulatory reviews, and shifting consumer behaviour. A global US bank client felt it was missing opportunities to influence its target audiences, so required objective evidence of competitor activity and media strategies…

Big Change Starts Small – Y&R New Zealand

DISCOVER HOW measurement is being used in the fightback against growing rates of adult and child obesity in New Zealand, starting with analysis of how the issue – particularly child obesity – is being discussed in traditional and social media…

Run for Love – Johnson Health Tech. Co. Ltd

ONE OF the world’s leading manufacturers of fitness equipment was able to overcome concerns about its treadmills seeming too professional, and its stores too intimidating, in a novel campaign that appealed to consumers’ deeper emotional instincts – and transformed perceptions…