Country reputational perception study

A one-off study of reputational perceptions of a Middle Eastern country offered deep insights and revealed differences of opinion regarding the country’s policy and initiatives...

Exhibition Stockholm – “The world’s first photo competition and exhibition in augmented reality”

A solid measurement framework helps to engage an important new target group against a backdrop of explosive growth in smart-phone camera usage...

Unleashing the New Retail Experience

A new livestream social media marketing strategy, using innovative social media research and measurement, engages mainstream consumers and reinforces brand reputation in a highly-competitive market...

Content impact and quality measurement

A sophisticated social media measurement programme assesses the impact and quality of content posted by the regional HQ of a global chain of cosmetics stores and their paid partners...

ŠKODA goes off-road for success – ŠKODA UK

Beating a growing car brand’s previous most successful car launch was a tall order, but qualitative media analysis was to play a critical role in developing, fine-tuning and assessing the launch communications…

The UK’s First Ever Sports Social Media Index – Umpf

A CHANCE remark by a staff member during an agency’s quarterly review meeting set in motion a chain of events, which resulted in the UK’s first-ever, sport-themed social media index – an annual league table benchmarking success and now firmly part of the social media calendar – and met the agency’s key goal of putting it on the new business radar for sports-related brands…

Understanding communications as a predictor of business change and operationalizing the Barcelona Principles – Golin

AN INNOVATIVE measurement model is proving to be an important step forward in the journey toward understanding and reporting on the business impact of public relations, and has already been successfully applied to a wide range of communications assignments…

UK-Russia Year of Culture – British Council

2014 WAS ANNOUNCED the UK-Russia Year of Culture in a diplomatic agreement between the countries. This Year of Culture included hundreds of different events held either in Russia or Great Britain. Those events belonged to different spheres: art, education, music, theatre, etc. The British Council was the key organiser of the Year…