Communication is a key driver of the World Bank’s ability to deliver financial and political support and establish global thought-leadership. In 2018, it launched a Measurement and Evaluation programme...

Managing Crisis and Reputation

GOLD - ISENTIA & PLUS EXPRESSWAY

Better Starts

Negativity around the perceived amount of sugar in breakfast cereals prompted a global brand to develop an integrated measurement framework to track a far-reaching campaign in response to the criticism...

Missing Type campaign

NHS Blood and Transplant (NHSBT) is a Special Health Authority. It provides a wide range of services to the National Health Service that save and improve lives. The authority encourages people to donate organs, blood, stem cells and tissues and ensures that a safe and adequate supply of blood and blood components is delivered to hospitals across England and North Wales...

The ‘Stoner Sloth’ Anti-Cannabis Campaign

NHS Blood and Transplant (NHSBT) is a Special Health Authority. It provides a wide range of services to the National Health Service that save and improve lives. The authority encourages people to donate organs, blood, stem cells and tissues and ensures that a safe and adequate supply of blood and blood components is delivered to hospitals across England and North Wales...

Action on Stroke Month campaign

The Stroke Association is a UK charity whose purpose is to prevent strokes and achieve life after stroke through providing services, campaigning, education and research. Stroke is one of the biggest causes of death and disability and yet gets much less attention and funding than comparable health concerns such as heart disease and cancer...