The State of Digital Commerce 201725th September 2018A powerful digital commerce campaign demonstrates the power of a hero piece of content in driving engagement throughout the sales funnel... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-25 08:57:272020-03-09 11:28:30The State of Digital Commerce 2017
CETELEM-BNP PARIBAS MEDIA REPUTATION METRICS: Media KPIs to improve the brand positioning21st September 2018The personal finance brand of a leading international bank faced specific communication challenges, including general negativity around the sector following the economic crisis. Advanced KPIs were used to gauge reputation and manage the communication... https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-09-21 14:05:202018-09-21 14:05:20CETELEM-BNP PARIBAS MEDIA REPUTATION METRICS: Media KPIs to improve the brand positioning
BrightHR: It Pays To Play – Rose Allerston2nd August 2017Expert-led reports helped deliver a highly-effective campaign that propelled an absence management software client into the headlines of the national and B2B press and made it stand out against the competition… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-02 15:51:552020-03-09 12:38:16BrightHR: It Pays To Play – Rose Allerston
Revitalising Media Relations – Tesco1st August 2017Understanding that a re-energised media presence would build confidence and facilitate better engagement with stakeholders, the subsidiary of a leading international retailer needed evidence to prove the need for a change in approach… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-08-01 16:56:202020-03-09 12:40:55Revitalising Media Relations – Tesco
Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum – Philips28th July 2017IN THE increasingly crowded global social conversation around the World Economic Forum, a leading business brand faced some specific measurement challenges, including how to use insights gained from social conversations during WEF to inform its overall digital content and communications strategy… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-28 09:40:592017-07-28 09:40:59Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum – Philips
Best multi-market reporting – Maersk27th July 2017A GLOBAL conglomerate operating in more than 130 countries with highly diverse media landscapes, Maersk places significant value on comprehensive media evaluation of the group’s quarterly financial statements and the huge volume of media coverage its industries generate worldwide. But would near-instantaneous, formative evaluation enable them to track areas requiring potential communication improvement… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 16:19:502017-07-27 16:19:50Best multi-market reporting – Maersk
JLR Dubai International Motor Show – Jaguar Land Rover MENA27th July 2017HOW A LEADING luxury car brand was able to use measurement to track competitor activity; media reaction to the launch of its concept car; and the effectiveness of its media spokespeople, and wider communications strategy, at one of the world’s premier motor show events… https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2017-07-27 16:18:052017-07-27 16:18:05JLR Dubai International Motor Show – Jaguar Land Rover MENA