The State of Digital Commerce 2017

A powerful digital commerce campaign demonstrates the power of a hero piece of content in driving engagement throughout the sales funnel...

CETELEM-BNP PARIBAS MEDIA REPUTATION METRICS: Media KPIs to improve the brand positioning

The personal finance brand of a leading international bank faced specific communication challenges, including general negativity around the sector following the economic crisis. Advanced KPIs were used to gauge reputation and manage the communication...

BrightHR: It Pays To Play - Rose Allerston

Expert-led reports helped deliver a highly-effective campaign that propelled an absence management software client into the headlines of the national and B2B press and made it stand out against the competition…

Revitalising Media Relations - Tesco

Understanding that a re-energised media presence would build confidence and facilitate better engagement with stakeholders, the subsidiary of a leading international retailer needed evidence to prove the need for a change in approach…

Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum - Philips

IN THE increasingly crowded global social conversation around the World Economic Forum, a leading business brand faced some specific measurement challenges, including how to use insights gained from social conversations during WEF to inform its overall digital content and communications strategy…

Best multi-market reporting - Maersk

A GLOBAL conglomerate operating in more than 130 countries with highly diverse media landscapes, Maersk places significant value on comprehensive media evaluation of the group’s quarterly financial statements and the huge volume of media coverage its industries generate worldwide. But would near-instantaneous, formative evaluation enable them to track areas requiring potential communication improvement…

JLR Dubai International Motor Show - Jaguar Land Rover MENA

HOW A LEADING luxury car brand was able to use measurement to track competitor activity; media reaction to the launch of its concept car; and the effectiveness of its media spokespeople, and wider communications strategy, at one of the world’s premier motor show events…