AMEC has published its programme for the Global Summit on Measurement to be held in Barcelona, Spain from 12th-14th June, 2018.
The Global Summit will feature:
Over 65 top PR and communications professionals specialising in measurement and evaluation.
25 separate sessions over 2 days.
Outstanding business networking.
Plus stylish and fun social events!
As well as the individual presentations and workshops, there will be a special session, “State of the Industry – Through the Measurement Lens!”
To celebrate Barcelona as AMEC’s 10th Global Summit AMEC has asked the leaders of the original partners to the ground-breaking Barcelona Principles to take part in a survey taking a 20-year look at how measurement has become an integral part of a communications professional’s skill-set.
The results of the survey will be presented at the Global Summit. The organisations taking part are: the Global Alliance; Public Relations Society of America (PRSA); ICCO; IPR; and AMEC, the International Association for Measurement and Evaluation of Communication.
At the Global Summit, four international leaders in measurement will each give their view of the future and take part in audience questions.
They are: Alex Aiken, Executive Director for Government Communications, HM UK Government; Paloma Escudero, Global Director of Communications, UNICEF; Abe Smith, President, EMIA (Europe, Middle East, India, Africa) – Cision and Richard Bagnall, Chairman, AMEC.
Danny Rogers, Editor-in-Chief, PR Week, will moderate the session.
Acceso, a leading media intelligence company in Spain and Latin America, will be the Headline Sponsor with Corporate Excellence – Centre for Reputation Leadership, a leading non-profit think tank based in Spain, as a Special Global Summit Partner.