Embedding Measurement in Government Communications Campaigns

Embedding Measurement in Government Communications Campaigns - video from AMEC International Summit 2016 in London.

Brands to Cash: Delivering results across the customer journey

Brands to Cash: Delivering results across the customer journey - video from AMEC International Summit 2016 in London.

Proving Business Value – How measurement can make the case to protect your budget

Proving Business Value - How measurement can make the case to protect your budget - video from AMEC International Summit 2016 in London.

Data at the Intersection of Strategy and Creative

Data at the Intersection of Strategy and Creative - video from AMEC International Summit 2016 in London.

Blending Data and Insight to Fuel a Stakeholder Brand

Blending Data and Insight to Fuel a Stakeholder Brand - video from AMEC International Summit 2016 in London.

Where is your company on the measurement journey v2

Where is your company on the measurement journey v2 - video from AMEC International Summit 2016 in London.

Summit Closing Remarks

Summit Closing Remarks - video from AMEC International Summit 2016 in London.

Workshop H: Future Proofing your business with technology new 1

Workshop H Future Proofing your business with technology new 1 - video from AMEC International Summit 2016 in London.

AMEC Measurement Month 2016

AMEC’s Measurement Month is a global programme of activities to spotlight attention on the importance of PR measurement...

New Evaluation Framework launched to instant support

A new PR measurement framework which uses digital technology to help the user through a step-by-step process was launched by AMEC at its International Summit to instant acclaim from the PR industry.

Richard Bagnall to be new Chairman – Takes office in January

Richard Bagnall, Chief Executive Officer of PRIME Research UK, was announced as the new Chairman Elect to Summit delegates.

AMEC Maturity Model announced – Three phase approach

Development of a new AMEC Measurement Maturity Model which will allow organisations to plot their measurement journey against the guidelines of the Barcelona Principles was announced at the Summit.