New Frontier of Earned Attribution

Attribution has been a pain point in our industry for a long…

The data driven communicator getting insights from text

Data are crucial for effective strategies that meet business…

Lost in Evaluation: How to understand societal impact using media data

Some organizations work towards structural change on a societal…

Measurable Crisis Preparedness: A Systematic New Approach

If there is one word that has been used almost as much as ‘lockdown’…

Trust & Expectations at a Time of COVID

Assesses the pandemic’s impact on trust among business leaders…

Measuring News Consumption in a Digital Era

The news media’s transition to digital platforms has brought…