Twenty-five ways PR agencies can embrace better measurement and evaluation

For 25 years, the Association for the Measurement and Evaluation…

Why 2020 Has Changed Everything and Nothing

Author: Jon Meakin, President, North America at Clarity PR. What…

AMEC Agency Toolkit Part 1, The Why, What, and How of Measurement

The AMEC Agency SIG have been developing a free toolkit for members…
Agencies Unite to Launch Common Ground Initiative

AMEC Agency Common Ground – what’s next

AMEC Virtual Summit 2020 session presented by Jon Meakin, Chair,…

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…

What Henry V can teach us

What Henry V can teach us about persuading clients to abandon…

AMEC releases third e-book packed with expert advice

DEMONSTRATING THE VALUE OF COMMUNICATION | PART III EVOLVING…
AMEC Measurement Month 2019

Why every month should be measurement month

Today (1st November) marks the start of AMEC Measurement Month. It’s a tried and trusted technique used by organizations the world over to designate a month (or week, or day) as a point of focus for their particular cause.