Measurement still isn’t the norm – so why do we pretend messages alone drive change?2nd September 2025As part of the AMEC Diploma in Strategic Communication Planning… https://amecorg.com/wp-content/uploads/2025/09/Amber2-768x768-1.jpg 768 768 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2025-09-02 12:05:232025-09-02 12:11:21Measurement still isn’t the norm – so why do we pretend messages alone drive change?