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International association for the measurement and evaluation of communication
Prof. for Corporate Communications
Prof. Dr. Nanette Besson has been working in the field of pr measurement for more than 25 years. She wrote her doctoral thesis 2003 about strategic pr measurement and started her own pr measurement company back in 1996. She produced analyses for companies like Nissan, KIA, Mazda Germany. Since 2006, Nanette started teaching pr measurement in workshops. In 2018, she was announced professor for pr and corporate communications at the university for applied science HMKW in Cologne. In 2021, Nanette also started to work for Ketchum Germany as freelance Director Analytics.
Nanette has attended almost all AMEC summits from the beginning on, and even the predeceeding measurement summits from Katie Paine, where she presented in 2004.
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