Richard Bagnall

CEO, CARMA Europe and USA and Chairman of AMEC

Richard is the global co-managing partner for CARMA International a leading provider of communications evaluation services. and the chairman of the industry’s global trade association, AMEC. Richard has advised international clients on the best ways to measure the effectiveness of their PR and prove its value to the organisation for more than 25 years. During this time, he has built and led some of the world’s foremost communications measurement consultancies including Metrica, Gorkana and PRIME Research. Prior to his career in measurement and insights. Richard was a PR himself, having worked both in house and in agencies.

He has contributed to several published business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications.

Richard is a member of the Chartered Institute of Public Relations. a Fellow of PRCA and member of the PRCA’s PR & Communications Council, an Honorary Lifetime Fellow of AMEC and was inducted Into PR News Measurement Hall of Fame in 2017.

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