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International association for the measurement and evaluation of communication
PhDHead of Research & Insight, Commetric
Maya Koleva has over 10 years of experience in the media measurement and evaluation industry. Making a start as an analyst working on multimarket qualitative reputation measurement programs, she then went on to move to senior client facing roles. Maya has worked with clients from government, NGOs and business, spanning sectors from energy, technology, telecoms and healthcare. She has consulted them on campaign evaluation, competitor benchmarking, setting KPIs and on shaping measurement programs to provide deeper and more practical insight. In her current role as Head of Research & Insight at Commetric she is also involved in the integration of NLP and AI-based tools and technologies in new products, research methods and operational processes. Maya holds a PhD from the Faculty of Journalism and Mass Communications of Sofia University–in her doctoral research she focused on entity-centric content analysis and the application of network analysis to media texts. She commonly applies this academic approach to research methodologies insetting up robust programs specifically for clients needing to understand stakeholders and pathways of influence in broad media conversations on policy issues or controversial topics. Maya also holds a MA in Public Policy from Central European University, where she focused on measuring the effectiveness of awareness campaigns. You can talk to Maya in English, German or Bulgarian
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