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International association for the measurement and evaluation of communication
CEO, PR News
Lilia Glazova started her career in 2001. She worked as a Head of Monitoring and Analytics at PRP Weber Shandwick from 2002 to 2005. She joined PR News in 2005 in the position of Head of Analytics and was promoted to CEO in 2007.
Lilia holds a degree in sociology from the Moscow State University and a degree in economics from the Russian State Open Railway Transport University. She completed an MBA course at the Katz School of Business, University of Pittsburgh in 2014.
On March 13, 2020 members of the Russian Association of PR Consultancies (AKOS) which is the Russian country member of ICCO elected Lilia Glazova Chair of the association for 2020-2022. She is also a member of the Russian Public Relations Association. In 2021 Lilia was named Media Manager of the Year in Communication/Public Relations category. Also in 2021 she was honored by Impact Awards (a special program under the aegis of Global Women in PR) for her efforts raising awareness of communication measurement.
Lilia gives lectures at the Moscow State University, MGIMO, RUDN University, MACS, Moscow PR School and Russian Higher School of Economics.
Communication research and consulting
Reputation and stakeholder research
Communication strategy development
KPI development and evaluation
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