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International association for the measurement and evaluation of communication
AMEC North America Chapter Chair, SVP, Analytics at Ketchum
Nicole has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. Nicole’s expertise and focus lies in being able to tell a holistic data story for all her clients across their audience’s journey. She integrates data points from traditional media, social media, web analytics, search engine optimization, primary research, digital ads, and CRM to identify the trends and insights that lead to smart and sophisticated strategies and support ongoing efforts.
At Ketchum, Nicole leads the Analytics function for the Food, Ag and Ingredients, Retail, CPG, Transportation, and Wellness sectors. Using the latest ideas in digital, statistical, analytical and market research, Nicole is known for moving beyond the basics to uncover a truly innovative analytics approach that supports a program before, during, after and beyond.
Prior to joining Ketchum, Nicole built the Analytics practice at Peppercomm, a communications agency based in New York with offices in San Francisco and London. Nicole oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audiences, and results for clients across a variety of industries.
Nicole is a frequent speaker at events and conferences where she focuses on the future of research and analytics, and the critical role it plays in the evolving strategic communications and marketing landscape. Previous speaking events include: BMA (Business Marketing Association), PRSA, Social Media Week, IPR Bridge Conference, ACC Forum, IPR Measurement, AMEC International Summit, Ragan PR Measurement, and PWorld.
Nicole is Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.
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