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International association for the measurement and evaluation of communication
Director & Partner, TRUE Global Intelligence
Ben leads FleishmanHillard Fishburn’s research and analytics practice, TRUE Global Intelligence, supporting clients with the development and implementation of multi-channel measurement programmes, as well as research focused on brand performance, reputation, and deep audience understanding. Ben has 14-years of experience helping to transform data and analytics ,to relevant and actionable insights for clients across a variety of sectors, such as Samsung. Bayer, IATA, and Facebook.
Previously, Ben was a vice president of global analytics at Ketchum where he worked for more than 10 years delivering evaluation and intelligence services to clients such as DSM, Phillips, Mastercard, Pfizer, and Booking.com, both in New York and London.
In addition, Ben is an active thought leader and contributor to the PR evaluation industry and has spoken about research and measurement at industry conferences from London, to Amsterdam, Lisbon, Slovenia, Dubai and Bangkok. He has helped to shape the direction of AMEC (the International Association for the Measurement & Evaluation of Communications) for the past five years as a member of its International Board of Directors and supported with the development and launch of AMECs Measurement Maturity Mapper in 2018. Ben has a bachelor’s in business administration from the University of New Hampshire and studied print journalism at Boston University.
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