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International association for the measurement and evaluation of communication
Managing Director, PR Agency One
James founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand.
His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at.
You can find out more about this offering here. James wants the rest of the industry to do the same and try and push the envelope – be they the smallest freelancers and independent agencies, or the biggest global network groups.
His mentoring expertise lies in:
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