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International association for the measurement and evaluation of communication
Director of Research and Analytics, Citypress
Marianne Morgan has almost 20 years of communications measurement experience – spending a decade as a PR practitioner and setting up the central research and analytics function at UK PR agency Citypress from scratch nine years ago.
She is a former board director of AMEC and her team won Small Research and Measurement Team of the Year at the 2021 and the 2019 AMEC awards.
She has advised brands including Aldi, Lloyds Banking Group and Coca-Cola on best-practice measurement and is a regular speaker on the topic. She has also been commissioned as an expert witness to provide media analysis and due diligence for a number of criminal prosecutions.
Her current role includes overseeing Citypress’ research and analytics offering – ensuring it is in line with global best-practice – as well as providing senior-level consultancy to clients and developing new measurement methodologies.
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