Programme

This year, the Global Self-Care Federation (GSCF) of national, regional, multinational associations and consumer healthcare corporations on all continents celebrates its 50^th anniversary.  At this key juncture, it was timely to review and develop its future strategy with insight and evidence on trust in self-care around the world. So it turned to Echo Research to conduct a Trust Audit for its board members.

This session examines both the principles of measuring reputation and trust for boards, and how leading organisations, such as the GSCF, apply the learnings to drive priorities and actions – in this instance for better health and healthcare outcomes for all.

This presentation will go through the steps organisations need to take to measure their purpose driven agendas. It will examine the positives and delve deeply into the negatives of measuring purpose. It will provide tools to understand the framework and real-life examples of howlers and north-stars.

How Does A Global Brand Standardize On A Single PR Metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge. First, you need to know which stories to tell, then you need a unified way of measuring the quality of those stories at a global scale. Ade O’Connor of Experian and Moderator Kelly Byrd of Onclusive, discuss how to optimize your communications strategy with Power of Voice™.

Senior managers understand the importance of employee engagement and the associations with organisational success and employee wellbeing. They just don’t always realise how internal communication can unlock that potential. This presentation shows how asking the right questions using a correlational survey design can demonstrate the real value of good and ethical internal communication. It uses data collected from five organisations in the UK, including communication satisfaction levels and correlations with engagement.

How are technology and AI disrupting the PR measurement ecosystem? Join a panel of industry experts as they share insights into new measurement technology and metrics. Attendees will learn how to understand and leverage these technologies and metrics. Additional topics include staying ahead of the curve with a conversational intelligence tech stack and optimizing social listening and data visualization tools.

Francis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London, Dubai, and Singapore; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 66 countries across the globe. Representing over 30,000 practitioners, the PRCA is the largest PR association in the world. ICCO comprises 41 national associations, collectively representing over 3,000 PR firms.

During this session Francis will share his look into PR Agency life on the other side of COVID-19.

During this session the speakers will look at how they investigated measuring the sheer huge number of words said and written by a company’s communications department, its competitors and consumers. Based on the data of one of the leading e-commerce company in Russia PR News decided to combine semantic analysis and automatic processing. This approach enables to resolve the main tasks of outcomes evaluation fast and effective. The customer got the semantic map and the precise conception of the effects of its communication on its target audience. Based on this research the company made the concrete steps in changing its communication strategy and business goals even.

The Sight Model is a proven method used to reverse engineer a communication plan and provide invaluable feedback, and in some cases, a shift in direction. The model can be applied to any PR communication plan using a three step process: ABC’s (Analyze, Build Backward, Compare).

The influencer landscape is ever evolving and getting more complicated day-by-day. The strategy of picking an influencer based on reach is not enough to efficiently breakthrough. So how do you pick the right influencers that will have the maximum ability to reach your target audience, resonate with consumers, and have relevancy to the right topics AND how can you prove it worked? Let us tell you.

Both external and internal changes to the workplace will have a significant impact on the communications function. We need to be strategically prepared to handle and anticipate some of the imminent, more predictable changes within our control. This session will feature global research and insights focused on the future of work, including its impact and what is on the horizon for critical topics such as measurement, societal impact, geopolitical factors, globalization, digitization (both internal and external), disinformation and its risks, as well as others.

Google Data Studio offers a highly flexible and yet inexpensive way of pulling data from multiple sources to create rich interactive reporting dashboards.

It also now provides a way to integrate standard media evaluation data with other relevant information to provide deeper and more holistic insight into attribution and impact of PR activity.

This session will provide an overview of how to build Google Data Studio dashboards combined with tips and techniques for the collection, manipulation and display of multiple relevant data sources.

Key takeaways

Overview of Google Data Studio

How to streamline data collection process

How to combine and blend data sources for PR attribution and impact assessment