Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

South America commits! – Events to be held in 9 countries!

GlobalNews Group of South America has announced it will organise Measurement Month events in 9 Latam countries in September.

Speaker videos

All speaker videos from the International Summit are now available.

AMEC College course

AMEC’s many new members have a first opportunity to book staff on the AMEC International Certificate Course in measurement offered through the AMEC College from September.

AAP acquire Mediaverse – New firm becomes leading Australian player

AMEC member Media Research Group (MRG), an AAP company, has acquired the award-winning Melbourne-based media analysis agency, Mediaverse, effective immediately.

AMEC Measurement Month 2016

AMEC’s Measurement Month is a global programme of activities to spotlight attention on the importance of PR measurement...

New Evaluation Framework launched to instant support

A new PR measurement framework which uses digital technology to help the user through a step-by-step process was launched by AMEC at its International Summit to instant acclaim from the PR industry.

Richard Bagnall to be new Chairman – Takes office in January

Richard Bagnall, Chief Executive Officer of PRIME Research UK, was announced as the new Chairman Elect to Summit delegates.

AMEC Maturity Model announced – Three phase approach

Development of a new AMEC Measurement Maturity Model which will allow organisations to plot their measurement journey against the guidelines of the Barcelona Principles was announced at the Summit.

Research identifies Non-Profit barriers – New platform for AMEC work

A packed Summit workshop heard AMEC’s Non-Profit team present new research into the barriers to the use of communications measurement.

Lifetime Fellowship awards presented

Jeremy Thompson, AMEC Chairman, ended the International Summit by recognising the first winners of the AMEC Lifetime Fellowship

EU tender opportunity

Summit delegate Manuel Romano from the European Commission has asked AMEC to alert members to a new tender opportunity.

Rising stars confident about future

The first ever study amongst young leaders working for AMEC member companies gives a picture of confidence and optimism about the measurement industry.

The winner takes it all! – Isentia win 8!

Isentia and Gorkana were the big winners in the 2016 AMEC International Awards announced at the Summit Dinner and Awards Gala Dinner in London.

New framework expands into new languages

AMEC launched a new PR measurement framework at its International Summit on measurement in London to instant acclaim from the PR industry.

The only certainty in Election polling is a confluence of uncertainty.

As media attention swirls about the US Presidential Race, Cynthia L. Miller, Managing Director, Braun Research, Inc., looks at the importance on Polls and the impact of negative ‘breaking news’.