Programme All sessions listed in the programme for the AMEC Global Summit 2022 across the three days are now available with on-demand pass purchases. Jump to: Monday | Tuesday | Wednesday Monday 23rd May Monday 23rd May – Virtual access will be provided for On Demand Sessions and In-Person welcome drinks will be from 18.00-20.00 at the Vienna Marriott. 00:00 - 00:00 On Demand Session: Global Communications Study and The Future of Corporate Activism Fred Cook, Professor of Professional Practice, USC Annenburg School of Communication and Journalism 00:00 - 00:00 On demand session: How Communication Practitioners are Leveraging Technology and Data to Drive Insight, Innovation, and Action Dr. Julie O’Neil, APR, Associate Dean for Graduate Studies and Administration for the Bob Schieffer College of Communication at Texas Christian University Dr. Emily S. Kinsky,full professor, West Texas A&M University’s Department of Communication Michele Ewing, APR, PRSA Fellow, Kent State University 00:00 - 00:00 On Demand Session: Wikipedia says what? Make sure your brand is objective for best reputation impact Josh Greene, CEO, The Mather Group 00:00 - 00:00 On Demand Session: Evaluation of WHO communication during the COVID-19 pandemic: Key learning for us all from an epicentre organization in an existential crisis Jim Macnamara, Prof of Comms, University of Tech, Sydney 00:00 - 00:00 On Demand session: The Real Effectiveness of Digital Advertising Dr. Augustine Fou, Independent Ad Fraud Investigator 00:00 - 00:00 On Demand Session: The Role of Data in NATO’s Communication Strategy Rebecca Obstler, Head, PDD Communications Services Section, NATO 12:00 - 17:00 AMEC International Board of Directors Planning Meeting 18:00 - 20:00 Welcome Drinks Reception Tuesday - 24th MayDay One – Tuesday 24th May 09:00 - 00:00 Summit Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC 09:10 - 00:00 AMEC Member Survey Richard Bagnall, CEO Europe and The Americas , CARMA 09:30 - 00:00 The Power Of Relationships: How the pandemic and data analytics are changing the practice of PR Chris Foster, CEO, Omnicom Public Relations Group 10:15 - 00:00 COKE: Changing the mood on recycling Speaker: Philipp Bodzenta, Director Public Affairs, The Coca-Cola Company Moderator: Florian Laszlo, CEO, »OBSERVER« 11:00 - 00:00 NETWORKING BREAK 11:30 - 00:00 Head-to-head Buyer vs Seller Monitoring Comparison (part of AMEC Tech Hub TRA) Speakers: Jonny Bentwood, Global Head of Data & Analytics, Golin and Sophia Karakeva, Communications & Marketing Executive, Datascouting Moderator: Todd Grossman, Global Chief Adoption Officer, Talkwalker 12:00 - 12:45 Integrated analytics and strategic planning: perspectives from a global healthcare company Merita Smakaj, Director Strategic Analytics and Insights, Novartis 12:45 - 13:00 AMEC IEF Tutorial Asset Rayna Grudova-de-Lange, Founder & CEO, DeLange Analytics, Chair of the AMEC Education Group 13:00 - 14:00 NETWORKING LUNCH BREAK 14:00 - 00:00 Before, during and after COVID. Lessons learned and the power of data. Claire Pimm, Director of National Resilience, Cabinet Office, UK GCS 14:30 - 14:50 Thought Leader Lightning Round Speaker: Petra Masinova, Chief Commercial Officer, Onclusive Moderator: Johna Burke, GMD, AMEC 14:50 - 15:10 Thought Leader Lightning Round Speaker: Karin Wiesinger, Kommunikatorin, PR-Unternehmerin und Präsidentin Public Relations Verband Austria (PRVA) Moderator: Johna Burke, GMD, AMEC 15:10 - 15:25 NETWORKING COFFEE BREAK 15:30 - 16:00 Award winning results: Interim Economic Outlook Camille Raymond, Head of Communications Monitoring and Impact Evaluation - Head of Social Media, OECD 16:00 - 16:20 Communicating with Purpose ESG and the Impact on Comms Sylvie Harton, SVP, Global Head of Strategy, Public Relations and Investor Relations Solutions, Notified 16:20 - 17:00 Why NFT stands for “Never Forget Testing” – How I applied the AMEC Framework and a growth mindset to marketing a new product for a client, NFTs Darryl Sparey,Managing Director and Co-Founder, Hard Numbers 17:00 - 17:10 END OF DAY 1 SUMMARY Richard Bagnall, CEO Europe and The Americas , CARMA 17:10 - 17:15 CEO CLOSE DAY 1 Johna Burke, Global Managing Director, AMEC 19:00 - 22:00 AMEC 25 Anniversary Celebration – Sponsored by Mediatrack Dinner, networking, drinks and entertainment to celebrate AMEC's 25 Anniversary year sponsored by Mediatrack Wednesday - 25th MayDay Two – Wednesday 25th May 09:00 - 00:00 Day 2 Welcome & Housekeeping Johna Burke, Global Managing Director, AMEC Festsaal Room 09:10 - 00:00 Use your body language to give your C-Suite confidence in your data Speaker: Stefan Verra, Body Language Expert. Moderator: Johna Burke, GMD, AMEC Festsaal Room Europe’s most in-demand body language expert, Stefan Verra will highlight the key importance of body language as an essential tool to confidently present data to the C-suite and how you can use your body language to provide confidence in your data. 10:05 - 10:35 Ethical AI: Navigating EU Directives Speakers: Klemens Ganner, CEO, APA-DeFacto and Stavros Vologiannidis, Founder and CEO, DataScouting Moderator: Johna Burke, GMD, AMEC Festsaal Room 10:05 - 10:30 Media insights in marketing strategy: Stakeholder communications in a changing world Speakers: Raj Kumar, Research Insight and Intelligence, Aviva and Anna Salter, Head of Consultancy, Onclusive Moderator: Johna Burke, GMD, AMEC Aviva’s Raj Kumar and Onclusive Consultancy Director Anna Salter will talk about how and why Aviva track communications performance across multiple stakeholder groups. The session will touch on the challenges Aviva needed to address and the impact of Onclusive’s insights on brand communications strategy. Coburg Room 10:35 - 11:05 Golden Insights: The Power of Storytelling with Data Speakers: Juan Fernando Giraldo, Data Driven Strategic Communications and Storytelling, buho María Isabel González Gutiérrez, Public Affairs and Storytelling, buho Moderator: Aseem Sood, CEO, Impact Research and Measurement Coburg Room 10:35 - 11:05 Evaluation of testimonials Barbara Bleier-Serentschy, Head of Marketing, Volksbank Wien AG Festsaal Room 11:05 - 11:30 Networking Break 11:30 - 12:00 Blizzards and pandemics, how Ford and the WHO used real-time data to navigate crises Paul Quigley, CEO, Newswhip Festsaal Room 11:30 - 12:00 How Communicators Can Help Stop the Spread of Disinformation Speaker: Tina McCorkindale,President and CEO, Institute for Public Relations (IPR) Moderator: Nicole Moreo, Head of Customer Insights for North America, LinkedIn Coburg Room 12:00 - 12:30 The Impact of Convergence: What does it mean for data literacy and communication Speakers: Jake Steadman, Chief Marketing & Insight Officer,Access Intelligence Plc Ngaire Crawford, Insights Director, ANZ, Isentia Moderator: Johna Burke, GMD, AMEC Festsaal Room 12:00 - 12:30 Planning: The foundational piece of measurement Speaker: Mary-Elizabeth Germaine, Partner/Managing Director, Global Research & Analytics, Ketchum Moderator: Nicole Moreo, Head of Customer Insights for North America, LinkedIn Coburg Room 12:30 - 13:00 Why PR professionals want to buy expertise, not tools Speaker: Marianne Morgan, Director of Research and Analytics, Citypress Moderator: Florian Laszlo, CEO, »OBSERVER« Coburg Room 12:30 - 13:00 Tech Trends AND Trendy Tech: Fantastic, Fun and Fails Speaker: Mohan Doshi, CTO, Ninestars Information Technologies Moderator: Simon Gebauer, CCO, »OBSERVER« Festsaal Room 13:00 - 13:30 Convincing the CFO: The effectiveness lessons you need to teach the boardroom Alex Judd, Head of Impact and Planning, Clarity PR Coburg Room 13:30 - 14:30 Networking Lunch Break 14:30 - 15:00 Client partner collaboration pathway to insights and award winning work Speakers: Maya Koleva, Head of Research and Insight, Commetric and Ben Levine (virtual speaker) Director & Senior Partner, TRUE Global Intelligence at FleishmanHillard UK Moderator: Aseem Sood, CEO, Impact Research and Measurement Pvt Coburg Room 14:30 - 15:00 Leading the Measurement Journey Speaker: Felicia Nugroho, Director - Analytics & Insights, Maverick Indonesia Moderator: Aseem Sood, CEO, Impact Research and Measurement Pvt Festsaal Room 15:00 - 15:30 Panel: Ethics: The Global PR & Comms Community Speakers: Francis Ingham, Director General, Public Relations and Communications Association (PRCA) Mary Beth West, Co-Host -- #MsInterPReted Podcast, Fletcher Marketing PR Moderator: Raina Lazarova, Co-founder / COO at Ruepoint Coburg Room 15:00 - 15:30 Connecting Reputation to Business Outcomes Rob Key, CEO, Converseon In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.” The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands connect reputation to business outcomes with Converseon’s Predictive Reputation Intelligence Solution (PRIS). Festsaal Room 15:30 - 16:00 Data x Science: Leveraging data, technology, and behavioural science to improve outcomes Speaker: Allison Spray, Managing Director, Data + Analytics, H+K Strategies Moderator: Raina Lazarova, Co-founder / COO at Ruepoint Festsaal Room 16:00 - 16:20 Networking Break 16:20 - 16:40 Thought Leader Lightning Round Speaker: Giles Palmer, Chief Growth Officer, Cision Moderator: Johna Burke, GMD, AMEC Festsaal Room 16:40 - 16:50 END OF DAY 2 SUMMARY Richard Bagnall, CEO Europe and The Americas , CARMA 16:50 - 17:00 AMEC Chair Transition Festsaal Room 17:00 - 17:10 CLOSING CEO REMARKS Johna Burke, Global Managing Director, AMEC
00:00 - 00:00 On Demand Session: Global Communications Study and The Future of Corporate Activism Fred Cook, Professor of Professional Practice, USC Annenburg School of Communication and Journalism
00:00 - 00:00 On demand session: How Communication Practitioners are Leveraging Technology and Data to Drive Insight, Innovation, and Action Dr. Julie O’Neil, APR, Associate Dean for Graduate Studies and Administration for the Bob Schieffer College of Communication at Texas Christian University Dr. Emily S. Kinsky,full professor, West Texas A&M University’s Department of Communication Michele Ewing, APR, PRSA Fellow, Kent State University
00:00 - 00:00 On Demand Session: Wikipedia says what? Make sure your brand is objective for best reputation impact Josh Greene, CEO, The Mather Group
00:00 - 00:00 On Demand Session: Evaluation of WHO communication during the COVID-19 pandemic: Key learning for us all from an epicentre organization in an existential crisis Jim Macnamara, Prof of Comms, University of Tech, Sydney
00:00 - 00:00 On Demand session: The Real Effectiveness of Digital Advertising Dr. Augustine Fou, Independent Ad Fraud Investigator
00:00 - 00:00 On Demand Session: The Role of Data in NATO’s Communication Strategy Rebecca Obstler, Head, PDD Communications Services Section, NATO
09:30 - 00:00 The Power Of Relationships: How the pandemic and data analytics are changing the practice of PR Chris Foster, CEO, Omnicom Public Relations Group
10:15 - 00:00 COKE: Changing the mood on recycling Speaker: Philipp Bodzenta, Director Public Affairs, The Coca-Cola Company Moderator: Florian Laszlo, CEO, »OBSERVER«
11:30 - 00:00 Head-to-head Buyer vs Seller Monitoring Comparison (part of AMEC Tech Hub TRA) Speakers: Jonny Bentwood, Global Head of Data & Analytics, Golin and Sophia Karakeva, Communications & Marketing Executive, Datascouting Moderator: Todd Grossman, Global Chief Adoption Officer, Talkwalker
12:00 - 12:45 Integrated analytics and strategic planning: perspectives from a global healthcare company Merita Smakaj, Director Strategic Analytics and Insights, Novartis
12:45 - 13:00 AMEC IEF Tutorial Asset Rayna Grudova-de-Lange, Founder & CEO, DeLange Analytics, Chair of the AMEC Education Group
14:00 - 00:00 Before, during and after COVID. Lessons learned and the power of data. Claire Pimm, Director of National Resilience, Cabinet Office, UK GCS
14:30 - 14:50 Thought Leader Lightning Round Speaker: Petra Masinova, Chief Commercial Officer, Onclusive Moderator: Johna Burke, GMD, AMEC
14:50 - 15:10 Thought Leader Lightning Round Speaker: Karin Wiesinger, Kommunikatorin, PR-Unternehmerin und Präsidentin Public Relations Verband Austria (PRVA) Moderator: Johna Burke, GMD, AMEC
15:30 - 16:00 Award winning results: Interim Economic Outlook Camille Raymond, Head of Communications Monitoring and Impact Evaluation - Head of Social Media, OECD
16:00 - 16:20 Communicating with Purpose ESG and the Impact on Comms Sylvie Harton, SVP, Global Head of Strategy, Public Relations and Investor Relations Solutions, Notified
16:20 - 17:00 Why NFT stands for “Never Forget Testing” – How I applied the AMEC Framework and a growth mindset to marketing a new product for a client, NFTs Darryl Sparey,Managing Director and Co-Founder, Hard Numbers
19:00 - 22:00 AMEC 25 Anniversary Celebration – Sponsored by Mediatrack Dinner, networking, drinks and entertainment to celebrate AMEC's 25 Anniversary year sponsored by Mediatrack
09:10 - 00:00 Use your body language to give your C-Suite confidence in your data Speaker: Stefan Verra, Body Language Expert. Moderator: Johna Burke, GMD, AMEC Festsaal Room Europe’s most in-demand body language expert, Stefan Verra will highlight the key importance of body language as an essential tool to confidently present data to the C-suite and how you can use your body language to provide confidence in your data.
10:05 - 10:35 Ethical AI: Navigating EU Directives Speakers: Klemens Ganner, CEO, APA-DeFacto and Stavros Vologiannidis, Founder and CEO, DataScouting Moderator: Johna Burke, GMD, AMEC Festsaal Room
10:05 - 10:30 Media insights in marketing strategy: Stakeholder communications in a changing world Speakers: Raj Kumar, Research Insight and Intelligence, Aviva and Anna Salter, Head of Consultancy, Onclusive Moderator: Johna Burke, GMD, AMEC Aviva’s Raj Kumar and Onclusive Consultancy Director Anna Salter will talk about how and why Aviva track communications performance across multiple stakeholder groups. The session will touch on the challenges Aviva needed to address and the impact of Onclusive’s insights on brand communications strategy. Coburg Room
10:35 - 11:05 Golden Insights: The Power of Storytelling with Data Speakers: Juan Fernando Giraldo, Data Driven Strategic Communications and Storytelling, buho María Isabel González Gutiérrez, Public Affairs and Storytelling, buho Moderator: Aseem Sood, CEO, Impact Research and Measurement Coburg Room
10:35 - 11:05 Evaluation of testimonials Barbara Bleier-Serentschy, Head of Marketing, Volksbank Wien AG Festsaal Room
11:30 - 12:00 Blizzards and pandemics, how Ford and the WHO used real-time data to navigate crises Paul Quigley, CEO, Newswhip Festsaal Room
11:30 - 12:00 How Communicators Can Help Stop the Spread of Disinformation Speaker: Tina McCorkindale,President and CEO, Institute for Public Relations (IPR) Moderator: Nicole Moreo, Head of Customer Insights for North America, LinkedIn Coburg Room
12:00 - 12:30 The Impact of Convergence: What does it mean for data literacy and communication Speakers: Jake Steadman, Chief Marketing & Insight Officer,Access Intelligence Plc Ngaire Crawford, Insights Director, ANZ, Isentia Moderator: Johna Burke, GMD, AMEC Festsaal Room
12:00 - 12:30 Planning: The foundational piece of measurement Speaker: Mary-Elizabeth Germaine, Partner/Managing Director, Global Research & Analytics, Ketchum Moderator: Nicole Moreo, Head of Customer Insights for North America, LinkedIn Coburg Room
12:30 - 13:00 Why PR professionals want to buy expertise, not tools Speaker: Marianne Morgan, Director of Research and Analytics, Citypress Moderator: Florian Laszlo, CEO, »OBSERVER« Coburg Room
12:30 - 13:00 Tech Trends AND Trendy Tech: Fantastic, Fun and Fails Speaker: Mohan Doshi, CTO, Ninestars Information Technologies Moderator: Simon Gebauer, CCO, »OBSERVER« Festsaal Room
13:00 - 13:30 Convincing the CFO: The effectiveness lessons you need to teach the boardroom Alex Judd, Head of Impact and Planning, Clarity PR Coburg Room
14:30 - 15:00 Client partner collaboration pathway to insights and award winning work Speakers: Maya Koleva, Head of Research and Insight, Commetric and Ben Levine (virtual speaker) Director & Senior Partner, TRUE Global Intelligence at FleishmanHillard UK Moderator: Aseem Sood, CEO, Impact Research and Measurement Pvt Coburg Room
14:30 - 15:00 Leading the Measurement Journey Speaker: Felicia Nugroho, Director - Analytics & Insights, Maverick Indonesia Moderator: Aseem Sood, CEO, Impact Research and Measurement Pvt Festsaal Room
15:00 - 15:30 Panel: Ethics: The Global PR & Comms Community Speakers: Francis Ingham, Director General, Public Relations and Communications Association (PRCA) Mary Beth West, Co-Host -- #MsInterPReted Podcast, Fletcher Marketing PR Moderator: Raina Lazarova, Co-founder / COO at Ruepoint Coburg Room
15:00 - 15:30 Connecting Reputation to Business Outcomes Rob Key, CEO, Converseon In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.” The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands connect reputation to business outcomes with Converseon’s Predictive Reputation Intelligence Solution (PRIS). Festsaal Room
15:30 - 16:00 Data x Science: Leveraging data, technology, and behavioural science to improve outcomes Speaker: Allison Spray, Managing Director, Data + Analytics, H+K Strategies Moderator: Raina Lazarova, Co-founder / COO at Ruepoint Festsaal Room
16:20 - 16:40 Thought Leader Lightning Round Speaker: Giles Palmer, Chief Growth Officer, Cision Moderator: Johna Burke, GMD, AMEC Festsaal Room