PR measurement and evaluation: Where are we now?14th November 2020/in Measurement Month CIPR East Anglia, Jennifer Sanchis/by Julie WilkinsonAuthor: Jennifer Sanchis Interview with Jennifer Sanchis: “Always think of your organisation as a piece of a puzzle. Never review it in isolation. Always look at the bigger picture” For AMEC’s measurement month this year, the CIPR EA hosted a webinar with measurement specialist and 2019’s Outstanding Young Communicator Jennifer Sanchis on the importance of strategic planning and PR research. The event was a success, so we managed to follow-up with additional questions from the audience. See full blog post here https://amecorg.com/wp-content/uploads/2020/11/AMEC-Measurement-Month-2020.png 275 979 Julie Wilkinson https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png Julie Wilkinson2020-11-14 12:38:312020-12-07 12:39:40PR measurement and evaluation: Where are we now?