PR Professionals Need To Do More About Measurement19th March 2018Dave Stevens, Marketing Director, British Land thinks the measurement of marketing has evolved but PR analytics has not evolved with the times but the author thinks the profession is letting down the professional and trade associations need to do more. https://amecorg.com/wp-content/uploads/2018/03/David-Stevens.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-19 11:32:412019-10-14 15:45:46PR Professionals Need To Do More About Measurement
Measurement in The New World of Earned First Ideas19th March 2018The mistake of people who dismiss measurement is their failure to grasp why it is vital to the future of their business, their craft and the relationships they hold with clients. https://amecorg.com/wp-content/uploads/2018/03/Stuart-Smith.jpg 623 625 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-19 10:38:052019-10-14 15:23:43Measurement in The New World of Earned First Ideas
Big names at the Summit – Book now!16th March 2018International experts from around the world will be amongst more than 60 speakers at the AMEC Global Summit in Barcelona in June. https://amecorg.com/wp-content/uploads/2018/03/Group-summit.jpg 600 1000 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-16 13:54:542019-09-27 12:15:59Big names at the Summit – Book now!
Through the measurement lens – Leaders look back to look ahead!15th March 2018Leaders of global organisations with members throughout the world are joining together to shape the future of PR and communications measurement in the next decade. https://amecorg.com/wp-content/uploads/2018/03/Leaders-look-back.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-15 13:54:202019-09-27 12:16:21Through the measurement lens – Leaders look back to look ahead!
Hear this now! – IABC webinar14th March 2018AMEC Chairman Richard Bagnall took part in a webinar organised by AMEC’s Asia Pacific Chapter and IABC. https://amecorg.com/wp-content/uploads/2018/03/IABC-symbol-bw-1.png 300 300 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:54:392019-09-27 12:16:44Hear this now! – IABC webinar
Kudos to Jim – Highest honour14th March 2018Jim Macnamara, Chair of AMEC’s Advisory Group, has been elevated to the title of Distinguished Professor at his University in Australia. https://amecorg.com/wp-content/uploads/2018/03/Jim-Macnamara.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:53:452019-09-27 12:17:04Kudos to Jim – Highest honour
AMEC in China – CIPRA collaboration14th March 2018AMEC is joining forces with Isentia to run a PR workshop in Beijing this month for members of CIPRA, the China International Public Relations Association. https://amecorg.com/wp-content/uploads/2018/03/CIPRA.jpg 150 300 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:52:272019-09-12 10:59:16AMEC in China – CIPRA collaboration
Insights Survey launching14th March 2018All AMEC members are being asked to take part in the 9th AMEC Global Business Insights Study which will be emailed to you w/c 19th March. https://amecorg.com/wp-content/uploads/2018/04/AMEC-Global-Business-Insights-Study-2018-square.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:51:342019-09-27 12:17:38Insights Survey launching
Good luck in the shortlist!14th March 2018Judges are now at work assessing a record number of entries received in this year’s AMEC Effectiveness Awards. https://amecorg.com/wp-content/uploads/2018/03/AMEC-Awards-1.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:50:532019-09-27 12:17:56Good luck in the shortlist!
AMEC Summit Book Now!14th March 2018Join other delegates and book early for the Global Summit to benefit from EarlyBird rates. https://amecorg.com/wp-content/uploads/2018/03/AMEC-Global-Summit.jpg 500 800 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:50:052019-09-27 12:18:42AMEC Summit Book Now!
College course sign-up14th March 2018Bookings are being taken for the next running of the new-look AMEC International Certificate in Measurement which starts on Monday 23rd April. https://amecorg.com/wp-content/uploads/2018/03/AMEC-College-1.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:49:142019-09-27 12:19:04College course sign-up
Free webinar!14th March 2018AMEC Chairman Richard Bagnall is taking part in an IABC APAC webinar, “Building your own winning measurement programme – irrespective of budget! https://amecorg.com/wp-content/uploads/2018/03/IABC-Webinar.fw_.png 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-03-14 13:48:242019-09-27 12:19:41Free webinar!
Change the Record on PR Measurement – 8 tips to takeaway today By Gemma Moroney, Mischief13th February 2018Gemma Moroney, Planning Director at Mischief PR, has developed her own hit record approach to help people ‘change the record’ on measurement for the industry – 8 tips all inspired by song titles. https://amecorg.com/wp-content/uploads/2018/02/Gemma-Moroney-Mischief-PR.jpg 500 500 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-02-13 11:07:552019-10-14 17:07:09Change the Record on PR Measurement – 8 tips to takeaway today By Gemma Moroney, Mischief
Measurement – the big hopes for 20188th February 2018Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and predicts what the year will bring for communicators. https://amecorg.com/wp-content/uploads/2018/05/Barry-Leggetter-Headshot.jpg 400 400 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-02-08 16:35:522019-10-14 17:08:36Measurement – the big hopes for 2018
14 Quotes on Why Measurement is Important26th January 2018AMEC’s CEO Barry Leggetter was moderator of a Breakfast Briefing on Measurement organised by PR Week. See Talking Point on this page for 14 Quotes on Why Measurement is Important 0 0 AMEC https://amecorg.com/wp-content/uploads/2021/01/AMEC-25.png AMEC2018-01-26 15:01:592019-10-03 14:04:1314 Quotes on Why Measurement is Important