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International association for the measurement and evaluation of communication
This year AMEC is running Measurement Month in November and industry leaders have been quick to give it their support.
Abe Smith, President, EMIA, and Cision, commented: “Measurement month is crucial for really getting to the crux of the important work we all do.”
Mazen Nahawi, CEO, CARMA, said: “It’s a global campaign that highlights the value of measurement, but which is also highly localised to appeal to every region.”
Measurement Month will again consist of a series of Measurement Weeks covering Europe, Asia Pacific and North America.
North America goes first in Week 1 from Monday 5th – 9th November; followed by Latin America from 12-16th November. Week 3 is for Europe from Monday 19th – 23rd November with Asia Pacific and the Middle East wrapping up from Monday 26th – 30th November. See how Measurement Month works with helpful downloads on this link.
Easy to take part!
Looking to take part in Measurement Month but concerned about cost and time spent organising the event? We have ideas for you. What we know works well and are easy to plan and organise are:
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