AMEC Awards 2020 Winners
GRAND PRIX AWARDS
Platinum Award for the most effective in-house communication team
World Bank
The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications
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Platinum Award for the most effective media intelligence, research & insights company
Ketchum
Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing
SPECIAL AWARDS
The Don Bartholomew Award for outstanding service to the industry
Sandra Macleod
Group Chief Executive, Echo Research
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AMEC Communications Research & Measurement Team (organisation) of the Year – large
Winner – Golin
Shortlist – Hill+Knowlton Strategies
Shortlist – Retriever
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AMEC Communications Research & Measurement Team (organisation) of the Year – medium
Winner – GlobalNews Group
Shortlist – Mediaverse
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Young Professional of the Year
Winner – Caroline Wright, Account Director at TRUE Global Intelligence, FleishmanHillard Fishburn
Highly Commended – Lauren Hasse, Managing Consultant, Ketchum
Highly Commended – Paula Andrea Díaz Marquez, Innovations and Operations Manager, buho™
Shortlist – Ankoor Choudharri, CEO, Concept BIU
Shortlist – Stavros Doropoulos, Chief Information Officer, DataScouting
Shortlist – Rangel Galabov, Senior Project Manager, Commetric
Shortlist – Daniella Graham, Senior Strategist, Engine Mischief
Shortlist – Rawan Hashem, Director of Content Insights, CARMA
Shortlist – Klara Spiegel, Data Analyst, Observer
CATEGORIES FOR ALL
‘Step change award’ for the best improvement of a measurement journey
Gold – The World Bank – The World Bank’s Communications Measurement and Evaluation Framework
Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach
Bronze – CISION & Jaguar Land Rover – Defender: Redefining measurement for a revolutionary vehicle
Bronze – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme
Bronze – R.A.T.E. & Glaxo Smith Kline Vaccines, Belgium – Safety & Quality Culture – Progressing usage of the AMEC Framework to evaluate a campaign on an internal social collaboration tool
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Best crisis comms measurement and reporting
Gold – Isentia & Plus Expressway – Managing Crisis and Reputation
Silver – Fullintel – Crisis measurement for major public company
Bronze – LexisNexis & a multinational organisation – Helping identify the right paths on the journey to reputational recovery
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Best evaluation on a small budget (<£10,000 or <$10,000)
Gold – Isentia & ACRES (Animal Concerns Research and Education Study) – Stop Illegal Wildlife Trade this Chinese New Year
Silver – Smoking Gun & North West Ambulance Service – Once Upon A Call
Bronze – Experienced Media Analysts & Camier Communications – The Rowing Marine
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Best first step on a measurement journey
Gold – Engine Mischief & Huawei – Cool by credibility: Brand building through always-on
Gold – FleishmanHillard Fishburn & Currencycloud – Currencycloud’s first step on the measurement journey
Gold – Isentia & Sport Australia – Athletes as Role Models
Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building an Omnichannel Data-Driven Measurement Engine for a New Health Newsroom
Gold – OECD – Impact & Intelligence in-house team
Silver – Social & George Clarke’s Council House Scandal
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Best multi-market reporting
Gold – FleishmanHillard Fishburn & Samsung Europe – Aligning PR performance tracking with market intelligence and business objectives consistently across 20 markets
Gold – Ketchum & 3M – 3M Champions Science
Silver – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme
Bronze – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”
Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach
Bronze – Three Whiskey & Pronovias – How a sophisticated global measurement strategy delivered growth for major bridal brand Pronovias
Shortlist – CARMA & Electronics Client – Using social media monitoring to understand market sentiment towards a new product to inform business strategy and increase sales in 16 countries
Shortlist – LexisNexis, & COFCO International – Increasing understanding of new markets to help build a trusted reputation in a time of rising uncertainty
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Best use of a measurement framework
Gold – Engine Mischief & National Trust – Losing Nature’s Language
Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK
Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare
Silver – Ketchum & Bunge – Elevating Bunge’s Measurement Approach
Bronze – Advice A/S & Danish Hearts’ Organization – Saving Hearts
Bronze – Engine Mischief & TUI – The Holiday Feeling
Bronze – The World Bank – The World Bank Human Capital Project
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Best use of measurement for a single event or campaign
Gold – Citypress for SunLife – Ageist Britain?
Gold – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?
Gold – The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes
Silver – CISION & Jaguar Land Rover – Defender: Making a splash at the Frankfurt Auto Show
Silver – Edelman Intelligence & ASICS – CES 2020 Measurement
Silver – Kantar & SNCF – Long Live the Train!
Silver – Methods+Mastery & YouTube – Bringing Coachella to the World
Silver – OECD – Global Parliamentary Network
Bronze – CISION PORTUGAL & Global Teacher Prize Portugal – The “Nobel Prize” for Education
Bronze – Social & George Clarke’s Council House Scandal
Shortlist – APA-DeFacto & ÖBB – Strategic PR Evaluation as Key Success Factor for Maximum Added Value of Communication – Positioning ÖBB Nightjet as Europe’s Dominant Nighttrain Provider
Shortlist – buho™ & Trabajen Vagos – Work, You Bums #TrabajenVagos
Shortlist – CARMA & Al Arabiya English – Understanding reputation impact from Al Arabiya English’s exclusive story on Ilhan Omar that garnered worldwide attention
Shortlist – CARMA & Electronics Client – Gauging market sentiment for a new product with elevated social media monitoring around an event
Shortlist – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach
Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools
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Best use of new technology in communications measurement
Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK
Silver – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz
Bronze – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy
Bronze – Talkwalker with Golin & Major Car Manufacturer – Talkwalker’s Conversation Clusters For a Winning Comm’s Pitch,
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Best use of social media measurement
Gold – Ketchum & Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing
Gold – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy
Silver – CARMA & Mobily – Using social media measurement and analysis to improve social media and digital strategy
Bronze – CARMA & Anonymous client – Elevating social media monitoring methodology to accurately understand market sentiment towards a new product
Bronze – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?
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Innovation award for new measurement methodologies
Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK
Silver – Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy
Bronze – Golin & Water Wipes – #thisisparenthood
Shortlist – Cision Portugal & University of Coimbra – A framework to evaluate Higher Education Institutions reputation on media, University of Coimbra
Shortlist – Concept BIU & Godrej Industries Limited – Seven Pillars Underpinning Innovative Measurement Methods
Shortlist – Hill+Knowlton Strategies & multiple clients – Seeing Around Corners: Canary Risk Prediction Analysis
Shortlist – Infomedia A/S & Constructive Institute – Constructive News – Creating the road map for a global media revolution
Shortlist – Norwegian Armed Forces Media Centre – Our Stories – a podcast by the Norwegian Armed Forces
Shortlist – PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy
Shortlist – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)
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Plain language award for simplicity in campaign effectiveness measurement and reporting
Gold – Mediaverse & Australian Government Department – Effective Public Communication
Silver – Infomedia A/S & Multiple clients – Merging the needs of the communications director with the mindset of top management
Bronze – Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making
Bronze – LexisNexis & TUI – Measuring PR effectiveness
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective planning, research and evaluation in the public and not-for-profit sectors
Gold – The World Bank – The World Bank´s Communications Measurement and Evaluation Framework
Silver – Ministry of Communications and Information, Singapore – Merdeka Generation Package
Bronze – Health Promotion Board, Singapore – National Steps Challenge Season 5 – When changing feelings changes behaviors
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Most impactful use of insights and analytics recommendations arising from a measurement study
Gold – Norwegian Armed Forces Media Center – Strengthening the internal reputation of the Norwegian Home Guard – a measurement-driven approach
Gold – The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes
Gold – University of Technology Sydney & Achmea – Implementing an Architecture of Listening in Achmea for Insights and Engagement
Silver – CARMA & Mobily – Using insights from social media measurement and analysis to improve awareness, engagement and customer service
Silver – Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)
Bronze – Infomedia A/S & Commercial Clients – Global Goals Explorer – tapping into the global agenda of sustainability,
CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS
Best use of integrated communication measurement/research
Gold – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning
Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications
Gold – Engine Mischief & TUI – The Holiday Feeling
Gold – Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building a Data-Driven Measurement Engine for a Health Newsroom
Silver – CARMA & Al Arabiya English – Using integrated measurement to understand reputational impact of an exclusive story on a news organization
Silver – Edelman Intelligence & ASICS – CES 2020 Measurement
Silver – Ketchum & Whirlpool – Getting Smart on Smart Home Messaging
Silver – Social & George Clarke’s Council House Scandal
Bronze – Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach
Bronze – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust
Bronze – Infomedia A/S & Danish Crown – Danish Crown improved their brand reputation through targeted communication
Bronze – Ketchum & Bunge – Elevating Bunge’s Measurement Approach
Shortlist – APA-DeFacto & ÖAMTC – A Powerful Tool – Integrated Reputation Analysis: How Image Radar Made ÖAMTC’s Repositioning a Success
Shortlist – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools
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Most effective planning, research and evaluation in business-to-business communications
Gold – Kantar & Vodafone – A transparent analysis of business success
Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space
Bronze – Citypress & LDC – The LDC Top 50 Most Ambitious Business Leaders programme
Bronze – Hill+Knowlton Strategies & E.ON – Nudging
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Most effective planning, research and evaluation in consumer communications
Gold – Engine Mischief & TUI – The Holiday Feeling
Gold – PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK
Silver – Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare
Silver – Hotwire & Homeaway – The Teddy Express
Silver – Isentia & SM Supermalls – Maximising Consumer Advocacy in the Philippines
Silver – Kantar & Cafeyn – The Future of Print
Bronze – Cision & Slimming World – 50th Anniversary
Bronze – Ketchum & 3M – 3M Champions Science
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Most effective planning, research and evaluation in the public and not-for-profit sectors
Gold – Kantar & SNCF – Long Live the Train!
Gold – Pegasus & Network Rail/British Transport Police – You vs. Train
Silver – Mediaverse & Australian Government Department – Effective Public Communication
Silver – Engine Mischief & National Trust – Losing Nature’s Language
Bronze – Infomedia A/S & ONE OF US (Danish: EN AF OS) – Every success starts with great research: How ‘ONE OF US’ destigmatized mental illness in the media
Bronze – Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning
Shortlist – Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme
Shortlist – GlobalNews Group & CONMEBOL – A Champions League final for South American football
Shortlist – GlobalNews Group & Search Unit for Presumed Disappeared Persons (UBPD) – The search is with you
Shortlist – Hill+Knowlton Strategies & Smart Energy UK (SEGB) – The Missing Piece
Shortlist – Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust
Shortlist – Isentia & ACRES (Animal Concerns Research and Education Society) – Stop Illegal Wildlife Trade this Chinese New Year
Shortlist – IC Comms & GreaterSport – That Counts! Getting Greater Manchester moving – behaviour change campaign
Shortlist – PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?
Shortlist – Social & George Clarke’s Council House Scandal
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Most effective planning, research and evaluation:
Western Europe
Gold – Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”
Gold – Kantar & Cafeyn – The Future of Print
Gold – Kantar & Vodafone – A transparent analysis of business success
Silver – Commetric – A data-driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme
Bronze – Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools
The Americas
Silver – Golin & Water Wipes – #thisisparenthood
USA
Gold – Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz
APAC
Silver – Mediaverse & Australian Government Department – Effective Public Communication
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Most impactful client recommendations arising from a measurement study
Gold – Cecubo Group & Bankia – Competitive Intelligence Unit: Measurement of CSR communications impact and benchmarking
Gold – Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications
Gold – Isentia & Sport Australia – Athletes as Role Models
Gold – Kantar & Vodafone – A transparent analysis of business success
Silver – CARMA & Al Arabiya English – Understanding reputational impact of an exclusive story to measure and improve Al Arabiya English’s perception as a leading news organization
Silver – Commetric – A data driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme
Bronze – Concept BIU & Godrej Industries Limited – Towards Communication Leadership, using analytics and creativity
Bronze – Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space
Shortlist – Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?
Shortlist – Infomedia Sweden AB & H&M Foundation – Recommendations for sustainability outreach