Judges

My professional career has always been closely linked to Reputation, Brands and Communication and I must admit it has been an exciting journey so far. The adventure began in the Strategic Analysis unit of Argentaria and continued in BBVA Group, where I had the privilege to lead the bank's global strategy on Communication, Brand, Reputation and Intangible Metrics. Now, the trip continues, with more enthusiasm if that is possible, in Corporate Excellence - Centre for Reputation Leadership, the think tank of reference when referring to intangibles assets. Perhaps it is the legacy of my past as a market researcher in Alef, J. Walter Thompson, and Millward Brown, but the truth is that I love to learn and I feel lucky to be able to do it everyday together with my great team, but also with my family and my wonderful grandson. Yes, I'm already a grandfather! Being a tireless reader I decided once to be on the other side. I have published several articles and some books, with some good reviews, which motivates me to keep writing. And I teach too. I believe that teaching others is one of the most rewarding actions. For me it's a gift to see how my students discover their own strengths and fly on their own. I love being around people with motivation and a strong sense of purpose, people who pursue their dreams with passion and perseverance. I also have a dream and I know for sure it's a shared dream: that Corporate Excellence helps improve the world thanks to the contribution of excellent companies. This dream is expressed very well when we say: "Leading by Reputation"

Richard Bagnall is a global leader in PR and communications planning measurement and research, with over 30 years’ experience in the sector. He has led several of the world’s outstanding media intelligence and communications evaluation businesses, including Metrica, Gorkana, PRIME Research, and CARMA and advised many of the world’s leading international brands on their evaluation. Richard now leverages this extensive experience at CommsClarity Consulting which he co-founded with fellow comms measurement and evaluation expert, Paul Hender. CommsClarity advises leaders of PR agencies, in-house comms/PR teams, and media intelligence companies across a variety of different use cases including implementing best practice research, evaluation, and insights, improving organisational efficiency, and scaling businesses effectively. Services are offered on a consultancy basis and to in-house comms teams as training packages. For over ten years, Richard has advised the UK Cabinet Office’s Strategy & Evaluation Council on Governmental Department and Arms Length Body best practice for communications evaluation. During this time he co-authored the UK Government’s Digital Communications Capabilities Review. He has played significant roles in global media intelligence professional association AMEC since its inception in 1996, chairing the organization for six years across three terms of office. Richard has been instrumental in several of AMEC’s best practice resources, including leading the development of the Integrated Evaluation Framework, a communications evaluation process recognized globally as best practice and used by thousands of organizations worldwide, AMEC’s Barcelona Principles, PR Planning Guide and AMEC’s Measurement Maturity Mapper. Richard’s career long commitment to improving the meaningful measurement and evaluation of communications has seen him recognised multiple times for lifetime achievement, including the Chartered Institute of Public Relations (CIPR) President’s Medal for outstanding contribution to the public relations industry, Provoke Media’s SABRE Award for Outstanding Individual Achievement, AMEC’s Don Bartholomew Award for services to our industry, and induction into the USA’s PR News’ Measurement Hall of Fame. Richard is a Fellow of AMEC and the PRCA as well as an Honorary Fellow of the CIPR.

After a career in senior in house roles in major global organisations, Ann-Marie co-founded True in Feb 2023, an agency set up to transform how organisations approach change through people-centred strategies and the power of listening.  Her impact on the communications world has been recognised with Fellowships of both the Chartered Institute of Public Relations and Centre for Strategic Communications Excellence Ann-Marie is a Chartered PR Practitioner, and founder Board Member for PRCA Race and Ethnicity Equity Board (REEB). She is a winner of the 2025 Independent Impact 50 awards which celebrate the UK’s most influential independent practitioners in PR

Alison has over 30 years’ experience working with some of the world’s best known global corporations. She has been CEO of leading consultancies in the UK and in Asia Pacific. Alison now runs her own consulting business and has developed a portfolio of non –executive, advisory and consulting roles. She is a Fellow and former Chairman of the PRCA and a Fellow and former President of the CIPR. She also sits on the global ICCO board. Alison was awarded the prestigious PRCA Mark Mellor Award in 2017 for outstanding contribution to the PR and communications industry.

James founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at. You can find out more about this offering here. James wants the rest of the industry to do the same and try and push the envelope – be they the smallest freelancers and independent agencies, or the biggest global network groups.

Rayna Grudova-de Lange is the co-founder and CEO of InsightHQ, a global insight and evaluation consultancy. Before establishing her own company in 2016, she held senior leadership positions in international media evaluation firms, where she directed global operations and advised on communications intelligence strategies worldwide. Rayna is an elected Board Director of AMEC, the International Association for the Measurement and Evaluation of Communication, where she also chairs the Education Commission. Rayna has additionally served as a guest lecturer on communications measurement and evaluation at several universities.

I'm the CEO and a Member of the Board of GlobalNews Group, with more than 340 employees, offices in 10 Latin American Countries and in the US and more than 3000 clients, including 100 Fortune 500 companies, GlobalNews is the main Media Monitoring, Measurement, Evaluation and Insights company in Latin America.

Nicole Emme has more than 15 years' experience working in the media evaluation industry. Prior to that she worked in media (broadcast production, publishing, marketing and PR) across a number of different European countries. Her exposure to European languages, cultures and media landscapes makes her an ideal Trusted Advisor for pan-European clients, or those with a global footprint. She completed the AMEC online certificate in 2008, and has maintained knowledge of and provided counsel on measurement best practice, working with clients across industries, helping them to refine and improve their measurement programmes.

Jacquie is a champion of integrating qualitative research techniques, digital data solutions and technology innovation to optimise client outcomes. As Head of Insights and Strategy at Medianet, Jacquie brings to the company a passion for data and more than a decade of experience in media intelligence and analytics. She specialises in working closely with clients to design and implement end-to-end evaluation frameworks and has a passion for translating data into strategic action. Jacquie has played a key role in the growth of Medianet, leading the development of innovative AI-powered sentiment analysis and measurement methodologies and technologies underpinned by her team’s award-winning human expertise. Previously she led a multi-disciplinary team tasked with developing an integrated digital insights platform and bespoke AI-sentiment analysis tool to support critical decision making in the Victorian Government. Her well-rounded expertise is instrumental in helping clients leverage data to achieve their goals.

Kyle leads global external monitoring for Shell’s Corporate Relations function. In his role, Kyle delivers reputation insights to multiple stakeholders across Shell’s global operations. Prior to joining Shell, Kyle was Head of Automotive for Prime Research. Kyle’s combined agency and client-side experience gives him a unique perspective on how data is used and valued by Europe’s biggest company. Kyle was named one of the top 5 brand leaders in Social Media Intelligence by the SILab in 2024.

Padraig McKeon is a senior communications strategist with nearly 40 years’ experience spanning commercial, public, and third sectors in Ireland and across Europe. An independent advisor since 2013, he previously spent 27 years in agencies, including 13 in leadership roles. His expertise encompasses strategy, crisis management, financial and corporate communication. A fellow of the Public Relations Institute of Ireland McKeon holds advanced qualifications in communications and digital marketing, teaches graduate programs at Dublin City University, and maintains international credentials as a Chartered Practitioner (UK) and globally certified Strategic Communications Management Professional.

Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as SVP, Analytics and AI, he leads the data, analytics, and AI function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire’s long-term data strategy and vision, and more. Matt currently sits on the global board of AMEC and is co-chair of its Agency special interests group. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.

From ninja reconnaissance budgets to being yelled at by CEOs in four languages, Travis Parman has racked up his fair share of distinguishing experiences as a chief communications officer for some of the world’s top companies when they needed counsel the most. It’s all fun and games until your chairman is an Interpol fugitive—but Travis has a template for that. Learn how a CCO tackles high-stakes issues methodically—from corporate bankruptcies to taking tech start-ups public to moving Big Tobacco to a smoke-free future on a mission to improve public health. Travis will discuss how he’s approached communications challenges during tumultuous and transformative periods.

Julia Petryk is the cofounder and CEO of Calibrated, a Ukraine-born agency focused on cybersecurity, defense tech, and cognitive security. She’s a founder of Tech PR School to educate local practitioners and elevate Ukraine’s PR community to the international stage.

Together with the alumni community of her school, she translated the AMEC measurement framework into Ukrainian, making global PR standards more accessible to local professionals. A community builder, recognized speaker, and educator, Julia also co-founded the Ukrainian PR Army within hours of Russia’s full-scale invasion to fight disinformation and amplify Ukrainian voices worldwide.

I am an experienced senior leader with professional expertise in strategy, crisis and reputation management, communications, marketing, media relations, public affairs, campaigning and stakeholder engagement. I have a proven track record of advising senior stakeholders and delivering results under pressure through 25 years working in national and local government and in the charitable sector.

Martina is the Founder and CEO of Alice. With over 20 years’ experience in communications, her specialisms include strategy, messaging, stakeholder engagement, public affairs, and crisis / issues management. At Alice, she works with a select number of clients to provide tailored and high-level supports. She also regularly delivers spokesperson skills training and communications strategy workshops for our clients, and prepares individuals and organisations for high-profile public appearances, including Oireachtas Committee hearings. She has extensive experience of providing communications services for public-sector clients. Currently, she is providing strategic advice for the Dublin Institute for Advanced Studies (DIAS), Education and Training Boards Ireland (ETBI), and The Housing Agency, amongst other clients.  Across the public sector, her clients at Alice have included SOLAS, the Higher Education Authority, the Environmental Protection Agency, the Institute of Public Health, Marino Institute of Education, Dublin City University, the Housing Commission, University College Dublin, the Legal Aid Board, Dublin Region Homeless Executive, and the Local Enterprise Office for Dublin City. In previous roles, she also worked with the Digital Hub Development Agency, Irish Aid Martina’s expertise in communications has been recognised by the wider PR industry. She currently serves as Chairperson of the Board of the Public Relations Consultants Association of Ireland, and represents Ireland on the Board of ICCO, the International Communications Consultancy Organisation. She also sits on the Board of Women’s Aid. Originally from Thurles, Co. Tipperary, she studied Journalism at DCU, and began her career as a journalist, covering politics, public affairs and local government. She worked in internal communications and fundraising with Fine Gael, and as Communications Manager with AONTAS, before moving into PR.  In addition to her Journalism degree, she holds a Diploma in Digital Marketing from Irish Times training and has completed CPD courses on Gender Representation in the Media (delivered by the University of Strathclyde) and Ethics of AI (delivered by the London School of Economics and Political Science). Earlier this year, she received an Alumni Award from DCU, in recognition of her contribution to fulfilling DCU’s mission to transform lives and societies.  

Crisis, Risk & Disaster Communication integrated to ESG / Strategic Internal Communication. Communication Measurement & Evaluation. Consultant, Trainer & Speaker. Solid experience in C-suite leaders and Crisis Teams training and development. Has worked with organizations in various sectors. Has more than 40 years as practitioner; 27 as speaker, 35 as teacher in undergraduate and graduate programs in universities located different cities and countries. International Association of Business Communicators (IABC) member. Former Gold Quill Awards Blue Ribbon Panel Judge and Spanish Language Judging Coordinator. International Judge Premios Fundacom

In her role, Kim helps the leaders of the PR Council’s 150 member firms grow more valued and valuable agencies. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards for creativity and business impact. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a range of industries, including financial services, travel and hospitality, CPG and consumer electronics.

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

Andras Sztaniszlav started his career as a journalist, later worked for the Government Services and then became a strategic communications advisor in 2005. Over the years he advised clients from corporate, government and not-for-profit sector, startups, company leaders and agencies on organisational developments, strategic planning, stakeholder management and corporate narratives.  He is a Chartered PR Practitioner, a certified CMS consultant and auditor, a Fellow of the CIPR. He has been recognised by PRO.PR Global Award in 2018. He is the President of the Hungarian PR Association, also serves for CIPR International Group and ICCO Board.

Originally studying Public Relations, Francois is now in the unique position to be involved with both the advertising and journalistic fields. Leading as Head: Operations at Ornico his aim is to get the best out of his team and building Ornico to be a world-class provider of media and branding intelligence. He currently represents Ornico on the Education Committee of AMEC (the international association for the measurement and evaluation of communication). He also serves on the IAB South Africa's Measurement Council. A particular highlight was being elected an AMEC International Board Director - starting 2019 - as the first ever representative from Africa. The AMEC organisation has membership from 86 countries globally. He has been a guest speaker, moderator and panelist at conferences in the Netherlands, the United Kingdom, Spain, Thailand, The Czech Republic, South Africa, Nigeria, Kenya, Namibia and Botswana. Expertise: Media - branding and marketing, public relations, editorial, media measurement and evaluation, strategy, management.

Digital media technology specialist most recently helping global organisations understand their communities of interest in social media and enabling them use research as a tool to communicate more effectively. I’ve spent the last few years working with a broad church of international clients from high street banks and global technology brands to NGOs and government departments. I’ve regularly been called on as a speaker/commentator on TV and at industry conferences on social media and communications research for a number of organisations including: BBC, Chartered Institute of Public Relations, World Health Organisation, Association of Users of Research Agencies, Webster University, Media Trust, PR Week and the Motor Industry Public Affairs Association. The International Association for the Measurement & Evaluation of Communication ‘Young Professional of the Year’ 2010-11. Not so young anymore. Specialties: Social Media, Digital Marketing, Communications, Strategy, Market Research, Media Research, Media Evaluation.