AMEC Awards 2021 Winners
GRAND PRIX AWARDS
Platinum Award for the most effective in-house communication team
Ministry of Communications and Information, Singapore
Digital Display Panels – A Parameter Study
Platinum Award for the most effective media intelligence, research & insights company
Echo Research
Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care
SPECIAL AWARDS
The Don Bartholomew Award for outstanding service to the industry
Francis Ingham
Director General, PRCA & Chief Executive, ICCO
AMEC Communications Research & Measurement Team (organisation) of the Year – large
WINNER – Golin
WINNER – Methods+Mastery
AMEC Communications Research & Measurement Team (organisation) of the Year – mid-sized
WINNER PRNews
AMEC Communications Research & Measurement Team (organisation) of the Year – small
WINNER – Citypress
Young Professional of the Year
WINNER Ruth Wiederecht, VP, Operations PublicRelay
WINNER Emma Woodward, Senior Director, Data & Analytics FTI Consulting LLP
HIGHLY COMMENDED Miki Lai, Senior Strategist, APAC, Golin
HIGHLY COMMENDED Tara Lohmann, Research Manager, Madano
CATEGORIES FOR ALL
Best crisis comms measurement and reporting
GOLD Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study
SILVER Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant
BRONZE CARMA & SAS – SAS Covid Response
Best evaluation on a small budget
GOLD PR News & The Museum of Cosmonautics – Museums Online
SILVER Cision & Pandora – Pandora Brilliance – Lab Grown Diamonds
BRONZE Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget
Best first steps on a measurement journey
GOLD Maverick – The Maverick Way Leading the Measurement Journey
SILVER Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company
BRONZE CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association
BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact
BRONZE PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung
Best multi-market reporting
GOLD Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting
SILVER Cision & Adobe – Adobe MAX: Delivering “Creativity for All”
BRONZE Cision & CNBC – CNBC in the world of fake news
BRONZE Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers
Best use of a measurement framework
GOLD CARMA & PMI – Building a culture of measurement for a smoke free future
SILVER Kantar & NatWest Bank – A new voice for sustainability
BRONZE buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan
Best use of measurement for a single event or campaign
GOLD Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe
SILVER Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters
BRONZE Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA
Best use of new technology in communications measurement
GOLD Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health
SILVER Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight
BRONZE Omnicom Public Relations Group & Multiple clients – omniearnedID
Best use of social media measurement
GOLD Kantar & TikTok – How to achieve brand-building at scale
GOLD Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming
SILVER Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding
Innovation award for new measurement methodologies
GOLD Methods+Mastery & Android – How we measured a meme
GOLD Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data
SILVER Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model
BRONZE Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications
Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme
GOLD Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world
SILVER Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay
BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.
Plain language award for simplicity in campaign effectiveness measurement and reporting
GOLD Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance
SILVER Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign
BRONZE Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks
Step Change Award – for the best improvement of a measurement journey
GOLD CARMA & Honda – Driving lasting measurement change with Honda
GOLD CARMA & PMI – Building a culture of measurement for a smoke free future
SILVER Kantar & OTTO – OTTO – Proving the value of New Work
BRONZE FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact
BRONZE GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective planning, research and evaluation in the public and not-for-profit sectors
GOLD Ministry of Communications and Information – National COVID-19 Communications
SILVER Inter-American Development Bank – IDB Annual Meeting 2021
BRONZE OECD – Future of Work OECD Campaign
Most impactful use of insights and analytics recommendations arising from a measurement study
GOLD Ministry of Communications and Information & N.A. – Digital Display Panels- A Parameter Study
SILVER OECD – Interim Economic Outlook March 2021
CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS
Best use of integrated communication measurement/research
GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care
GOLD Kantar & TikTok – How to achieve brand-building at scale
SILVER Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture
BRONZE Ketchum & American Egg Board – The Incredible Egg Challenge
BRONZE Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic
Most effective planning, research and evaluation in business-to-business communications
GOLD Hard Numbers & Phos – Making software POS pioneer Phos a success
SILVER Kantar & OTTO – OTTO – Proving the value of New Work
BRONZE OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021
Most effective planning, research and evaluation in consumer communications
GOLD Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic
SILVER Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics
BRONZE Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’
Most effective planning, research and evaluation in the public and not-for-profit sectors
GOLD Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide
SILVER Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile
BRONZE Retriever Sweden & Botkyrkabyggen – Botkyrkabyggen – Measuring positive outcomes in negative context
BRONZE Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.
Most effective planning, research and evaluation: APAC
GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport
GOLD Golin & Collinson – Travel Safely Again
SILVER Commetric & Novartis – Novartis & Commetric: integrated multichannel measurement for World Sight Day and XOVA
BRONZE Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign
Most effective planning, research and evaluation: Eastern Europe
GOLD Newton Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics
Most effective planning, research and evaluation: Middle East and Africa
GOLD CARMA & VW – Driving VW to outcomes
SILVER LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions
Most effective planning, research and evaluation: The Americas
GOLD Methods+Mastery & Biden for President – Using data to get Biden to the White House
SILVER buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia
Most effective planning, research and evaluation: Western Europe
GOLD Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media
SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement.
Most impactful client recommendations arising from a measurement study
GOLD Echo Research & BitMEX – Shooting for the Moon – with evidence
GOLD Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care
GOLD Echo Research & Moderna – Pioneering Excellence
GOLD Isentia & Sport New Zealand – Increasing the visibility of Women in Sport
GOLD Ketchum & American Egg Board – The Incredible Egg Challenge
SILVER Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement
BRONZE Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics
