AMEC Awards 2021 Shortlist
CATEGORIES FOR ALL
Best crisis comms measurement and reporting
CARMA & SAS – SAS Covid Response
Isentia & Huawei APAC – How does Huawei proactively manage its reputation?
Ketchum & Clorox – Managing the impact of the pandemic
Nerve & Rappler.com – The Rappler Crisis: A Nerve crisis management case study
OECD – Covid-19 Hub
PR News & Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (abbreviated in Russian as Rospotrebnadzor) – Rospotrebnadzor in a New Communication Reality of the Coronavirus Pandemic
Retriever & Finnish Radiation and Nuclear Safety Authority STUK – Disturbance at Olkiluoto 2 nuclear power plant
Best evaluation on a small budget (<£10,000 or <$10,000)
CISION & Pandora – Pandora Brilliance – Lab Grown Diamonds
GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region.
Hard Numbers & HelloDone – Delivering Hard Numbers on a small budget
Isentia & SCAPE – Democratising measurement to hack the new normal during COVID-19 lockdowns
PR News & The Museum of Cosmonautics – Museums Online
Best first steps on a measurement journey
CARMA & Chartered Accountants Association (OCC) – First measurement steps for the Portuguese Accountants Association
Echo Research & BitMEX – Shooting for the Moon – with evidence
FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact
Fullintel & client – Implementing media measurement to accurately gauge public and media opinion for a major forest management company
Infomedia & Citycon – RE: Liljeholmen – using media identity and focus groups for urban planning communications
Maverick – The Maverick Way Leading the Measurement Journey
PR News & Samsung Electronics Rus Company – Evaluating influencers’ performance for Samsung
pressrelations GmbH & Boehringer Ingelheim – Boehringer Ingelheim steps into a globally consistent approach in evaluation of communication
TRUE Global Intelligence (FleishmanHillard UK) & Krispy Kreme – Maximizing Krispy Kreme’s PR Measurement
Best multi-market reporting
Cision & Adobe – Adobe MAX: Delivering “Creativity for All”
Cision & CNBC – CNBC in the world of fake news
Cision & Coca-Cola – Coca-Cola – The new normal post Covid-19
Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic
Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting
Infomedia & H&M – Looop – a circular fashion future
Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers – Caring for Carers
LexisNexis & Canon ME – Measuring PR effectiveness within two distinctive regions
Media Measurement & UNICEF PFP – Using Digital Analysis to support UNICEF through the COVID-19 Pandemic
Best use of a measurement framework
buho Media & World Bank and Border Agency of Colombian national government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia
CARMA & PMI – Building a culture of measurement for a smoke free future
Golin & Adobe – Adobe’s New Global Social Media Measurement Framework
Kantar & NatWest Bank – A new voice for sustainability
RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success
Best use of measurement for a single event or campaign
Cision & Coca-Cola – Hope, Inspire and Celebrate – Open Like Never Before
Cision & GALP – Truck of Hope – One Gesture Changes Everything
Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect
Cision & Mazda Motors UK – MX-30 Launch Campaign – Testing the Waters
Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data
Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA
Infomedia & H&M – H&M Looop
Methods+Mastery & YouTube – YouTube Encourages the World to Stay Home #WithMe
Best use of new technology in communications measurement
Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight
Methods+Mastery & Android – Decoding marketing signals with machine learning to predict brand health
Omnicom Public Relations Group & clients – omniearnedID
Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry
Best use of social media measurement
Aduro Communications & Hartley’s 10 Cal – #SayYesToPudding
Kantar & TikTok – How to achieve brand-building at scale
Methods+Mastery & YouTube – Driving Data-Informed Decision Making for YouTube Original Programming
Innovation award for new measurement methodologies
buho Media & Clients – Internal Comms Integrated Evaluation Framework
Infomedia & We Love People – Measuring purpose in communication
Kantar & NatWest Bank – A new voice for sustainability
Ketchum & American Egg Board – The Incredible Egg Challenge
Madano & Novo Nordisk – BEAM: Improving the reach and impact of scientific publications
Media Measurement & Institute of Public Health at Quebec (INSPQ) – Infodemic Signals Detection in the COVID-19: Localisation of a Global Research Programme
Methods+Mastery & Android – How we measured a meme
Methods+Mastery & Capital One Financial – Building a holistic influencer measurement model
Nerve & Nestle Philippines – Changing the Influencer Marketing Game with Data
Opoint & Commetric – Article level readership – bringing credible online news audience data to the media insight, measurement and PR industry
TietoEVRY Oyj & TietoEVRY (in-house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results
Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) programme
Buho Media & World Bank and Border Agency of Colombian National Government – A story of integration: strategy to combat xenophobia against Venezuelan migrants in Colombia
IFAT Media Analysis & Sikkuy (‘A Chance’) – Improving media image of the Arab minority in Israel
Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.
Media Measurement & Reckitt – Sexual inclusivity & Diversity: #MySexMyWay
Methods+Mastery & Google for Startups – Amplifying the voices of underrepresented startup founders across the world
Plain language award for simplicity in campaign effectiveness measurement and reporting
Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making
Concept BIU & Tata Motors – Tata Motors Strategy For Better Mileage Clicks
Infomedia & Matprat / Animalia – Meat lovers – despite alarming trends on climate change, animal welfare, health issues and political reluctance
Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?
LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide
Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign
RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success
Step Change Award – for the best improvement of a measurement journey
CARMA & Honda – Driving lasting measurement change with Honda
CARMA & PMI – Building a culture of measurement for a smoke free future
Cision & Adobe – Adobe MAX: One Source for Global Creativity
Cision & Coca-Cola – A world of change – #OpenLikeNeverBefore
Citypress & Aldi – Everyday Amazing Reporting
Commetric/Notified & VisitBritain – Evolution of a PR measurement journey during a pandemic
FTI Consulting LLP & client – Communications Impact: From Comprehensive Framework to Demonstrating Impact
Fullintel & client – Evolving a major health system’s media measurement approach to provide deeper, more accurate insights and analysis
Fullintel & client – Replacing a meal-kit delivery company’s automated media measurement with deep, impactful multi-market reporting
GlobalNews Group & Cali Chamber of Commerce – If companies grow, so does the region
Isentia & Sunway Group – #SunwayforGood: How measurement enables National award-winning CSR?
Kantar & AXA – From instinct to data-driven communications
Kantar & OTTO – OTTO – Proving the value of New Work
Ketchum & AXIS – Evolving AXIS’ Measurement
Retriever & Dagrofa – Dagrofa: From media outputs to strategic objectives and valuable insights
RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success
TietoEVRY Oyj & TietoEVRY (in house initiative) – Data Driven Communications 4.0: Leveraging Reputation Capital for Business Results
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective planning, research and evaluation in the public and not-for-profit sectors
Inter-American Development Bank – IDB Invest Annual Meeting 2021
Ministry of Communications and Information, Singapore – National COVID-19 Communications
OECD – Future of Work OECD Campaign
Most impactful use of insights and analytics recommendations arising from a measurement study
Ministry of Communications and Information, Singapore – Digital Display Panels- A Parameter Study
OECD – Interim Economic Outlook March 2021
CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS
Best use of integrated communication measurement/research
Buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia
Commetric & Novartis – Reshaping quarterly financial results comms strategy based on data
Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA
Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care
ENGINE Mischief & Seven Dials – Rhodes on the Roads
Fullintel & client – Developing an integrated measurement program for a major food producer across paid, earned, shared and owned media
Kantar & NatWest Bank – A new voice for sustainability
Kantar & TikTok – How to achieve brand-building at scale
Ketchum & American Egg Board – The Incredible Egg Challenge
Ketchum & Axis – Evolving Axis’ Measurement
Ketchum & Horizon Blue Cross Blue Shield of New Jersey – A New Measurement Tech Stack for Faster Speed to Insight
Methods+Mastery & IBM, Marketing & Social Discipline – Proving Less is More: Rebooting IBM’s global social architecture
No Brainer Agency & Levitex – Launching Levitex into the UK sleep market
Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement
Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic
Most effective planning, research and evaluation in business-to-business communications
Hard Numbers & Phos – Making software POS pioneer Phos a success
Kantar & OTTO – OTTO – Proving the value of New Work
Kantar & TikTok – How to achieve brand-building at scale
NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics
OneVoiceConnect (Ketchum) & Philips – Future Health Index 2021
The PRactice & Oracle India – Communicating through third party: Leveraging the credible industry voices
Most effective planning, research and evaluation in consumer communications
Cision & Mazda Motors UK – MX-30 Launch – Testing the Waters
Cision & Royal Caribbean – Regaining Trust
ENGINE Mischief & Just Eat – Commentate my Plate
Isentia & Maynilad – Punching above its weight as ‘The Utility of the Future’
Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics
Ketchum & Merck KGaA, Darmstadt, Germany as part of Embracing Carers® – Caring for Carers
LexisNexis & TUI – LexisNexis helps travel and tourism company TUI evaluate media coverage as the COVID-19 pandemic spread worldwide
Spotlight & Coca-Cola in Sweden – Coca-Cola in Sweden going 100% recycled plastic
Unicepta UK & British Airways – Charting a Path to Recovery
Most effective planning, research and evaluation in the public and not-for-profit sectors
Cision & Galp – Truck of Hope – One Gesture Changes Everything
Cision & Marie Curie – Marie Curie National Day of Reflection: A minute to reflect and a moment to connect
Isentia & Sport New Zealand – Increasing the visibility of Women in Sport.
Kantar & European Institute of Innovation and Technology – Communicating in the post-pandemic world
LexisNexis & Stroke Association – Helping Non-Profit UK Stroke Association Identify High ROI PR Tactics to Overcome Pandemic Budget Challenges
Mediaverse & The Women in STEM Ambassador Australian Government initiative – Mediaverse evaluation of The Women in STEM Ambassador’s media profile
Methods+Mastery & The Overwatch Project – JustFKNAsk: Delivering Research to Help End Veteran Suicide
NEWTON Media, Faculty of Social Sciences of the Charles university, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics
Retriever Sweden & Botkyrkabyggen – Measuring positive outcomes in negative context
Most effective planning, research and evaluation: APAC
Commetric & Novartis – Integrated multichannel measurement for World Sight Day and XOVA
Golin & Collinson – Travel Safely Again
Isentia & Sport New Zealand – Increasing the visibility of Women in Sport
Mediaverse & National Australia Bank – Mediaverse evaluation of NAB’s Mini Legends campaign
Most effective planning, research and evaluation: Eastern Europe
NEWTON Media, Faculty of Social Sciences of the Charles University, Faculty of Medicine of the Masaryk University & Technological Agency of the Czech Republic – Infomore.cz: Education of journalists to combat Covid-19 infodemics
Most effective planning, research and evaluation: Middle East and Africa
CARMA & VW – Driving VW to outcomes
LexisNexis & Canon ME – LexisNexis for CANON ME: measuring PR effectiveness within two distinctive regions
Most effective planning, research and evaluation: The Americas
buho Media & Diageo Colombia – How supporting trade stakeholders during a pandemic improved Diageo’s corporate reputation in Colombia
Ketchum & American Egg Board – The Incredible Egg Challenge
Ketchum & Genuine Alaska Pollock Producers – From unnamed whitefish to Wild Alaska Pollock: lifting brand awareness with research & analytics
LexisNexis & Anonymous – LexisNexis Helps a Major US Electric and Natural Gas Utility Validate Communication Team’s Impact on Media Performance
Methods+Mastery & Biden for President – Using data to get Biden to the White House
Most effective planning, research and evaluation: Western Europe
Infomedia & Anonymous – A journey from media-surveillance to a holistic overview of the media
Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement
Most impactful client recommendations arising from a measurement study
Cecubo Group & Coca Cola Iberia – Public opinion and competitive environment assessment in media and social media: insights from social and media conversation
Cision and its Professional Services Client & *** – Cision – Providing Information That Helped a Professional Services Organization Navigate Covid-19, Including Helping Clients ‘Respond, Recover and Thrive’
Concept BIU & Godrej Industries Limited – Godrej Group improves Brand Admiration Score using analytics and creativity
Concept BIU & Tata Motors Limited – Improving the impact of communication through analysis of customer service and product launch
Echo Research & BitMEX – Shooting for the Moon – with evidence
Echo Research & Global Self-Care Federation (GSCF) – Understanding Trust in Self-Care
Echo Research & Moderna – Pioneering Excellence
Fullintel & client – Re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics
Golin & Walmart – What’s Next for Earned
Isentia & Sport New Zealand – Increasing the visibility of Women in Sport
Kantar & AXA – From instinct to data-driven communications
Ketchum & American Egg Board – The Incredible Egg Challenge
Ketchum Moscow & Agroexport – From Russia with “Strong Cows”
Notified / DeLange Analytics & Nelson Garden – International growth rooted in effective planning and measurement
TRUE Global Intelligence (FleishmanHillard UK) & Novartis – Recasting Novartis as a Tech Talent Destination
RuePoint Media & EirGrid – Leading The Charge: Rue Point Media & EirGrid Partnering for Success
SPECIAL AWARDS
AMEC Communications Research & Measurement Team (organisation) of the Year – large
FleishmanHillard True Global Intelligence
Golin
Methods+Mastery
Nerve
PublicRelay
AMEC Communications Research & Measurement Team (organisation) of the Year – medium
Mediaverse
PR News
AMEC Communications, Research and Measurement Team (organisation) of the Year – small
Citypress
Experienced Media Analysts
Hard Numbers
No Brainer Agency
Young Professional of the Year
Miki Lai, Senior Strategist, APAC, Golin
Tara Lohmann, Madano
Emily Peet, Research & Design Director, Rockland Dutton Research and Consulting
Dilyana Slavkova, Project Manager, Commetric
Ruth Wiederecht, VP, Operations, PublicRelay
Emma Woodward, Senior Director, Data & Analytics, FTI Consulting LLP