Judges A panel of international independent judges from consultancy, in-house, academic and media backgrounds, chosen for their experience and expertise will assess the entries. Ana AdiProfessor of Public Relations/Corporate Communications, Quadriga University of Applied Sciences, GermanyAna is a digital humanist and public relations consultant. Her work in recent years has been mostly focused gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. She has served American and European clients, both from the profit and the non-profit sector including Netlog from Belgium, Help Our World from Brazil, Coca-Cola in Romania, Deloitte in the USA, Fresenius Kabi in Germany and Continental Tires. She is currently a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. Prior to her role there, she held lecturing and research posts in the UK, Belgium and Bahrain. Since 2015, she has chaired the Digital Communication Awards, an exciting competition celebrating innovation, creativity and strategic applications of digital communications. In 2019, she launched Women in PR, a podcast series featuring interviews with women that have embraced PR (as research or practice or both) and made it shine.Jonny BentwoodGlobal Head of Data & Analytics, GolinJonny Bentwood heads data and analytics globally at Golin. Recently awarded both 2019 PR Global Agency of the Year and 2019 AMEC Large Research and Measurement Team of the Year, Jonny has put data at the centre of communications. In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive. Jonny has worked on global and strategic clients providing counsel for Walmart, McDonalds, Microsoft, Carlsberg, ExxonMobil, Amgen, Unilever, the World Bank and Facebook. He has a successful record in creating award winning analytic and measurement tools including the Relevance Radar, Command Center, TweetLevel, BlogLevel and the patented Flow140.Stuart BruceManaging Consultant, Stuart Bruce AssociatesDeb CamdenFounder, The Communications DividendDeb Camden is the Australian innovator behind The Communication Dividend, a new best-practice data and analytics solution that empowers communication professionals to prove their value. A self-confessed evangelist for measurement and evaluation, Deb has blended learnings from more than three decades of professional practice along with industry and academic research to create an integrated measurement solution that provides the missing link between business strategy and communication strategy. A two-time AMEC Bronze Award winner in 2019, Deb is an avid advocate for the learning and development opportunities available for professionals who enter these important international awards for communication effectiveness.James CrawfordManaging Director, PR Agency OneJames founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at.Carlos DiazGeneral Manager, GlobalNews GroupCarlos has over 10 years of experience in information gathering, measurement and evaluation services. He has helped acquire and develop the methodologies, tools and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews group. He also has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18. In his current position, he has spearheaded two Major acquisitions in 2017 (Reporte Informativo and ManagementPress) and has re-structured GlobalNews’ insights department as part of the current strategical growth objectives of the company, as well as entered into the Ecuatorian and Chilean Markets, becoming the second largest player in each market in less than a year. He has championed the re-organization of an industry that is more than one hundred years old from manual, human intensive processes into specialized high value-added human processes that are helped by heavy investment in artificial intelligence and allow the live monitoring and analysis of thousands of media outlets and millions of social media posts.Pauline Draper-WattsMeasurement and Insights ConsultantRowena EbanksPR, Measurement and Rapid Response, GoogleRowena Ebanks is part of the Corp Comms Measurement and Rapid Response Team at Google. She is a member of the Institute for Public Relations Measurement Commission and has a Master of Science in Predictive Analytics from Northwestern University. When not obsessing over orchids, she can be found enjoying a cup of ginger tea and a good book. She currently lives in the Washington, DC area with her husband Mike and their Catahoula Leopard Dog, Leo.David GeddesPrincipal, Geddes AnalyticsDr. David Geddes has 30 years experience in consulting; market research; and marketing and communications measurement. Previously, David Senior Vice President and Partner at FleishmanHillard. David is past-chair of the Institute for Public Relations Measurement and Evaluation Commission (2011-2012), and chair of the Coalition for Public Relations Research Standards. He received a B.A. magna cum laude from Harvard, an M.B.A. from the University of Kansas, a D.E.A. from the Ecole des Hautes Etudes en Sciences Sociales (Paris), and a Ph.D. from the University of Pennsylvania.John GilfeatherPresident, John Gilfeather & AssociatesJohn Gilfeather is a veteran marketing research with extensive experience in the public relations industry. He was head of all custom research at Yankelovich and led the corporate reputation practice. At Roper (now GfK), he was Vice Chairman and leader of the Public Affairs and Communications group and then head of Stakeholder Management at TNS. John is a founding member of the IPR Measurement Commission, a member of the Advisory Committee for the International Public Relations Research Conference, a 2017 inductee into the PR News Measurement Hall of Fame and a 6-time judge for the Best Use Research for the annual Big Apple awards presented by the NY Chapter of PRSA.Mohammad HamidManagement Consulting Executive, Radian PartnersMo is the managing partner of Radian Partners and the Chairman of IPR's Measurement Commission. For the past decade, Mo has led a variety of different analytics companies as CEO, including Unison, a media monitoring firm that provided corporations with predictive insights on crisis communications. Mo started his career as a data scientist and software engineer; to this day, this continues to be lens through which he provides counsel to his clients.Shelley HammondFounder & Managing Director, One Roof AgencyFrancis InghamDirector General, PRCA and Executive Director, ICCOFrancis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London, Dubai, and Singapore; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 66 countries across the globe. Representing over 30,000 practitioners, the PRCA is the largest PR association in the world. ICCO comprises 41 national associations, collectively representing over 3,000 PR firms.Natasha KennedyGlobal Managing Director, Research, analytics and measurement practice, Fleishman HillardNatasha Kennedy leads the global intelligence practice for FleishmanHillard. Natasha is a growth strategy executive with over 20 years of B2B and B2C experience. She has worked with organizations including eBay, Edelman, McKinsey & Company, Microsoft, Monsanto, Oracle, PepsiCo, Salesforce, SEI, Starbucks, Solo Cup and others. Natasha has led global teams as a general manager, delivering research, analytics and measurement solutions to Fortune 500 organizations. Her business intelligence expertise includes employee acquisition and development; go to market strategy, learning and development, technology strategy and deployment, crisis, brand positioning, corporate and consumer communications, business development and marketing. She has developed balanced scorecards in complex supply chains and managed datawarehouses to deliver analytics and measurement to drive performance. She has extensive experience transforming people, process and technology. Natasha has authored thought leadership on subjects such as innovation, leadership and project management and speaks at innovation, media and measurement conferences globally. She is a member of the Association for Measurement and Evaluation of Communications (AMEC), and an Advisor to the PR Council on ROI.Maya KolevaHead of Research & Insight, CommetricMaya leads the development of new insights products and research methodologies. Since January 2019 she is also member of the International Board of AMEC. Prior to stepping in the media measurement and evaluation sphere ten years ago, Maya used to work as a policy research analyst at the Central European University, Budapest, focusing on media and content regulation, internet governance and copyright. She has been on research teams conducting policy review for the OECD.Kate LaVailVice President, Research & Innovations, Hill+Knowlton StrategiesNitin MantriCEO, Avian MediaTina McCorkindalePresident & CEO, IPRThe IPR is a global industry nonprofit association devoted to research in the profession. Tina taught as a professor for 15 years and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession. She has more than 150 presentations and publications in books and journals with a research focus in digital and behavior. She lives in Seattle, WA.Jon MeakinGlobal Head of Strategic Services, GraylingJon has more than 25 years’ public relations experience and is currently responsible for Grayling’s West Coast team in the United States. Previously, Jon was responsible for Grayling’s global Strategic Services team, encompassing research, insights and strategy; measurement and evaluation; creative and content solutions; and the agency’s proprietary online reputation management tool, GCore. Jon is also an AMEC Board member and the founding Chair of its Agency Group, where his focus is on embedding measurement and evaluation best practice throughout the PR agency world.Marianne MorganDirector of Research and Analytics at Citypress and European Chapter ChairMarianne Morgan is Director of Research and Analytics at UK PR agency Citypress. She is responsible for ensuring that the agency delivers best-practice measurement and reporting and oversees the development and innovation of new measurement strategies for clients. In 2019, her team won Small Research and Measurement Team of the Year in AMEC’s global excellence awards. Marianne previously spent almost a decade as a PR practitioner, leading client communications programmes.Katie PaineCEO, Paine PublishingKatie has been leading the charge for social and traditional media measurement for three decades. Her latest company, Paine Publishing, is dedicated to providing communications professionals the knowledge they need to measure what matters to their organization. Paine Publishing’s education, training, consulting, and publishing are designed to bring organizations into compliance with published industry standards.Khali SakkasAseem SoodCEO, Impact Research and Measurement Pvt LtdAseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems. He believes that companies offering news analysis services can help PR professionals demonstrate the importance/ attention that communication, as a function, deserves in the corporate boardroom. Aseem is Director at The International Association of Measurement and Evaluation of Communication, UK (AMEC). He also plays the role of Vice President in the Executive Committee of International Association - FIBEP. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations' effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.'s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services.Nadin VernonVP, Cision Insights UK & AMEC Board DirectorNadin Vernon has over 20 years’ experience in the communication and research industry, providing analytics and insights counsel to global accounts. Nadin leads Cision’s insights division in the UK. Her expertise covers the full customer journey from setting up integrated programmes to measuring impact. Nadin is a member of the AMEC board and promotes elevating the role of research in communication via thought leadership activities.Mark WeinerChief Insights Officer, CisionAndy WestGroup Development Officer, HotwireAndy West is an AMEC Board Member and Chief Development Officer at Hotwire, a tech-specialist integrated comms firm with offices around the world. He leads worldwide sales and marketing for the company and advises a number of the agency’s top clients on communication strategy, insights, evaluation, international account management and multi-region growth plans. He can be found on Twitter at https://twitter.com/Westofcenter and on LinkedIn at https://www.linkedin.com/in/andyjhwest/. More information on Hotwire can be found at www.hotwireglobal.comColin WheelerManaging Director, Survey SolutionsColin Wheeler is Managing Director of Survey Solutions, helping clients understand their customers, and how to engage employees effectively. Previously, he provided freelance consultancy utilising 20 years’ experience in agency and client-side roles in research and insight. Colin has been a member of the International Board for AMEC for 6 years, and a member of the Market Research Society for over 20. At WE Communications he setup and ran the EMEA Insight & Analytics team and during 9 years at British Airways specialized in global brand, communications and reputation research. He has served on the panel of judges for both the International AMEC awards, the ICCO Global Awards and the PR Moment awards.Koichi YamamuraPrincipal, TS CommunicationKoichi Yamamura, Ph.D. is a communication consultant with extensive experience in corporate communication, M&A and communications measurement. He has published many articles including case studies and on historic evolution of PR in Japan. He is a co-editor of “Public relations in Japan: Evolution of communication management in a culture of lifetime employment.” A former executive vice president of a PR firm in Tokyo, he has also held positions as head of measurement of a global automotive company and a senior advisor of a global communications measurement company. He teaches global PR at Akita International University graduate school as visiting professor.Michael ZivianiPrecise ValueMichael is the founder and CEO of Precise Value which he launched in 1999 and today employs 20 people Australia-wide. With over 25 years industry experience, Michael is responsible for driving client business growth by developing new go-to-market strategies, delivered through targeted market research, data analytics, performance evaluation, advanced customer modelling and their application to digital transformation. Michael provides strategic advice at board and senior management level to numerous organisations and is an active international speaker at conferences and forums. He is also an adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney, and author and co-author of numerous articles and White Papers.
Ana AdiProfessor of Public Relations/Corporate Communications, Quadriga University of Applied Sciences, GermanyAna is a digital humanist and public relations consultant. Her work in recent years has been mostly focused gendered views of PR, (digital) storytelling and public relations evaluation and measurement and CSR. She has served American and European clients, both from the profit and the non-profit sector including Netlog from Belgium, Help Our World from Brazil, Coca-Cola in Romania, Deloitte in the USA, Fresenius Kabi in Germany and Continental Tires. She is currently a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. Prior to her role there, she held lecturing and research posts in the UK, Belgium and Bahrain. Since 2015, she has chaired the Digital Communication Awards, an exciting competition celebrating innovation, creativity and strategic applications of digital communications. In 2019, she launched Women in PR, a podcast series featuring interviews with women that have embraced PR (as research or practice or both) and made it shine.
Jonny BentwoodGlobal Head of Data & Analytics, GolinJonny Bentwood heads data and analytics globally at Golin. Recently awarded both 2019 PR Global Agency of the Year and 2019 AMEC Large Research and Measurement Team of the Year, Jonny has put data at the centre of communications. In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs. A champion of using data to deliver focus through the customer journey, Jonny has challenged historic approaches to measurement to evolve the approach from descriptive to prescriptive to predictive. Jonny has worked on global and strategic clients providing counsel for Walmart, McDonalds, Microsoft, Carlsberg, ExxonMobil, Amgen, Unilever, the World Bank and Facebook. He has a successful record in creating award winning analytic and measurement tools including the Relevance Radar, Command Center, TweetLevel, BlogLevel and the patented Flow140.
Deb CamdenFounder, The Communications DividendDeb Camden is the Australian innovator behind The Communication Dividend, a new best-practice data and analytics solution that empowers communication professionals to prove their value. A self-confessed evangelist for measurement and evaluation, Deb has blended learnings from more than three decades of professional practice along with industry and academic research to create an integrated measurement solution that provides the missing link between business strategy and communication strategy. A two-time AMEC Bronze Award winner in 2019, Deb is an avid advocate for the learning and development opportunities available for professionals who enter these important international awards for communication effectiveness.
James CrawfordManaging Director, PR Agency OneJames founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at.
Carlos DiazGeneral Manager, GlobalNews GroupCarlos has over 10 years of experience in information gathering, measurement and evaluation services. He has helped acquire and develop the methodologies, tools and skills necessary to extract meaningful information from huge amounts of structured & unstructured data at GlobalNews group. He also has a background in IT entrepreneurship, having founded three different startups related to the media and information sectors (the last one resulting in a successful acqui-hire by GlobalNews Group) since the age of 18. In his current position, he has spearheaded two Major acquisitions in 2017 (Reporte Informativo and ManagementPress) and has re-structured GlobalNews’ insights department as part of the current strategical growth objectives of the company, as well as entered into the Ecuatorian and Chilean Markets, becoming the second largest player in each market in less than a year. He has championed the re-organization of an industry that is more than one hundred years old from manual, human intensive processes into specialized high value-added human processes that are helped by heavy investment in artificial intelligence and allow the live monitoring and analysis of thousands of media outlets and millions of social media posts.
Rowena EbanksPR, Measurement and Rapid Response, GoogleRowena Ebanks is part of the Corp Comms Measurement and Rapid Response Team at Google. She is a member of the Institute for Public Relations Measurement Commission and has a Master of Science in Predictive Analytics from Northwestern University. When not obsessing over orchids, she can be found enjoying a cup of ginger tea and a good book. She currently lives in the Washington, DC area with her husband Mike and their Catahoula Leopard Dog, Leo.
David GeddesPrincipal, Geddes AnalyticsDr. David Geddes has 30 years experience in consulting; market research; and marketing and communications measurement. Previously, David Senior Vice President and Partner at FleishmanHillard. David is past-chair of the Institute for Public Relations Measurement and Evaluation Commission (2011-2012), and chair of the Coalition for Public Relations Research Standards. He received a B.A. magna cum laude from Harvard, an M.B.A. from the University of Kansas, a D.E.A. from the Ecole des Hautes Etudes en Sciences Sociales (Paris), and a Ph.D. from the University of Pennsylvania.
John GilfeatherPresident, John Gilfeather & AssociatesJohn Gilfeather is a veteran marketing research with extensive experience in the public relations industry. He was head of all custom research at Yankelovich and led the corporate reputation practice. At Roper (now GfK), he was Vice Chairman and leader of the Public Affairs and Communications group and then head of Stakeholder Management at TNS. John is a founding member of the IPR Measurement Commission, a member of the Advisory Committee for the International Public Relations Research Conference, a 2017 inductee into the PR News Measurement Hall of Fame and a 6-time judge for the Best Use Research for the annual Big Apple awards presented by the NY Chapter of PRSA.
Mohammad HamidManagement Consulting Executive, Radian PartnersMo is the managing partner of Radian Partners and the Chairman of IPR's Measurement Commission. For the past decade, Mo has led a variety of different analytics companies as CEO, including Unison, a media monitoring firm that provided corporations with predictive insights on crisis communications. Mo started his career as a data scientist and software engineer; to this day, this continues to be lens through which he provides counsel to his clients.
Francis InghamDirector General, PRCA and Executive Director, ICCOFrancis Ingham is Director General of the Public Relations and Communications Association (PRCA), operating out of London, Dubai, and Singapore; and Chief Executive of the International Communications Consultancy Organisation (ICCO), operating in 66 countries across the globe. Representing over 30,000 practitioners, the PRCA is the largest PR association in the world. ICCO comprises 41 national associations, collectively representing over 3,000 PR firms.
Natasha KennedyGlobal Managing Director, Research, analytics and measurement practice, Fleishman HillardNatasha Kennedy leads the global intelligence practice for FleishmanHillard. Natasha is a growth strategy executive with over 20 years of B2B and B2C experience. She has worked with organizations including eBay, Edelman, McKinsey & Company, Microsoft, Monsanto, Oracle, PepsiCo, Salesforce, SEI, Starbucks, Solo Cup and others. Natasha has led global teams as a general manager, delivering research, analytics and measurement solutions to Fortune 500 organizations. Her business intelligence expertise includes employee acquisition and development; go to market strategy, learning and development, technology strategy and deployment, crisis, brand positioning, corporate and consumer communications, business development and marketing. She has developed balanced scorecards in complex supply chains and managed datawarehouses to deliver analytics and measurement to drive performance. She has extensive experience transforming people, process and technology. Natasha has authored thought leadership on subjects such as innovation, leadership and project management and speaks at innovation, media and measurement conferences globally. She is a member of the Association for Measurement and Evaluation of Communications (AMEC), and an Advisor to the PR Council on ROI.
Maya KolevaHead of Research & Insight, CommetricMaya leads the development of new insights products and research methodologies. Since January 2019 she is also member of the International Board of AMEC. Prior to stepping in the media measurement and evaluation sphere ten years ago, Maya used to work as a policy research analyst at the Central European University, Budapest, focusing on media and content regulation, internet governance and copyright. She has been on research teams conducting policy review for the OECD.
Tina McCorkindalePresident & CEO, IPRThe IPR is a global industry nonprofit association devoted to research in the profession. Tina taught as a professor for 15 years and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession. She has more than 150 presentations and publications in books and journals with a research focus in digital and behavior. She lives in Seattle, WA.
Jon MeakinGlobal Head of Strategic Services, GraylingJon has more than 25 years’ public relations experience and is currently responsible for Grayling’s West Coast team in the United States. Previously, Jon was responsible for Grayling’s global Strategic Services team, encompassing research, insights and strategy; measurement and evaluation; creative and content solutions; and the agency’s proprietary online reputation management tool, GCore. Jon is also an AMEC Board member and the founding Chair of its Agency Group, where his focus is on embedding measurement and evaluation best practice throughout the PR agency world.
Marianne MorganDirector of Research and Analytics at Citypress and European Chapter ChairMarianne Morgan is Director of Research and Analytics at UK PR agency Citypress. She is responsible for ensuring that the agency delivers best-practice measurement and reporting and oversees the development and innovation of new measurement strategies for clients. In 2019, her team won Small Research and Measurement Team of the Year in AMEC’s global excellence awards. Marianne previously spent almost a decade as a PR practitioner, leading client communications programmes.
Katie PaineCEO, Paine PublishingKatie has been leading the charge for social and traditional media measurement for three decades. Her latest company, Paine Publishing, is dedicated to providing communications professionals the knowledge they need to measure what matters to their organization. Paine Publishing’s education, training, consulting, and publishing are designed to bring organizations into compliance with published industry standards.
Aseem SoodCEO, Impact Research and Measurement Pvt LtdAseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems. He believes that companies offering news analysis services can help PR professionals demonstrate the importance/ attention that communication, as a function, deserves in the corporate boardroom. Aseem is Director at The International Association of Measurement and Evaluation of Communication, UK (AMEC). He also plays the role of Vice President in the Executive Committee of International Association - FIBEP. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations' effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.'s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services.
Nadin VernonVP, Cision Insights UK & AMEC Board DirectorNadin Vernon has over 20 years’ experience in the communication and research industry, providing analytics and insights counsel to global accounts. Nadin leads Cision’s insights division in the UK. Her expertise covers the full customer journey from setting up integrated programmes to measuring impact. Nadin is a member of the AMEC board and promotes elevating the role of research in communication via thought leadership activities.
Andy WestGroup Development Officer, HotwireAndy West is an AMEC Board Member and Chief Development Officer at Hotwire, a tech-specialist integrated comms firm with offices around the world. He leads worldwide sales and marketing for the company and advises a number of the agency’s top clients on communication strategy, insights, evaluation, international account management and multi-region growth plans. He can be found on Twitter at https://twitter.com/Westofcenter and on LinkedIn at https://www.linkedin.com/in/andyjhwest/. More information on Hotwire can be found at www.hotwireglobal.com
Colin WheelerManaging Director, Survey SolutionsColin Wheeler is Managing Director of Survey Solutions, helping clients understand their customers, and how to engage employees effectively. Previously, he provided freelance consultancy utilising 20 years’ experience in agency and client-side roles in research and insight. Colin has been a member of the International Board for AMEC for 6 years, and a member of the Market Research Society for over 20. At WE Communications he setup and ran the EMEA Insight & Analytics team and during 9 years at British Airways specialized in global brand, communications and reputation research. He has served on the panel of judges for both the International AMEC awards, the ICCO Global Awards and the PR Moment awards.
Koichi YamamuraPrincipal, TS CommunicationKoichi Yamamura, Ph.D. is a communication consultant with extensive experience in corporate communication, M&A and communications measurement. He has published many articles including case studies and on historic evolution of PR in Japan. He is a co-editor of “Public relations in Japan: Evolution of communication management in a culture of lifetime employment.” A former executive vice president of a PR firm in Tokyo, he has also held positions as head of measurement of a global automotive company and a senior advisor of a global communications measurement company. He teaches global PR at Akita International University graduate school as visiting professor.
Michael ZivianiPrecise ValueMichael is the founder and CEO of Precise Value which he launched in 1999 and today employs 20 people Australia-wide. With over 25 years industry experience, Michael is responsible for driving client business growth by developing new go-to-market strategies, delivered through targeted market research, data analytics, performance evaluation, advanced customer modelling and their application to digital transformation. Michael provides strategic advice at board and senior management level to numerous organisations and is an active international speaker at conferences and forums. He is also an adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney, and author and co-author of numerous articles and White Papers.