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International association for the measurement and evaluation of communication
A new version of the PR Professionals Guide to Measurement has been produced by AMEC with ICCO and PRCA.
‘The PR Professionals Guide to Measurement’ is available online at http://prguidetomeasurement.org/, and can be easily accessed on all platforms, including PC, tablet and smartphone.
The complete guide has been refreshed with new content from AMEC, ICCO and PRCA members, featuring case studies and best practice on PR measurement, top tips and latest thinking.
The guide’s authors include senior PR experts, and measurement experts who include:
Elise Mitchell, CEO, Mitchell Communications Group; CEO Dentsu Aegis Public Relations Network; Jonathan Hughes, Global CEO, GOLIN; Antoine Harary, Global Managing Director, Edelman Intelligence; Alex Aiken, Executive Director for Government Communications, UK Government (GCS); Richard Bagnall, Chairman of AMEC; Global Strategy Consultant, Prime research; Khali Sakkas, Managing Director, Insights, Isentia; and AMEC Board Director; Fritz Quinn, Vice President, Public Affairs and Communications, Asia, American Express; Giles Peddy, Senior Vice President EMEA Operations & UK Managing Director, LEWIS.
Barry Leggetter, AMEC CEO, said: “The PR Professionals Guide to Measurement is an important collaboration with ICCO and PRCA that puts the AMEC message of the importance of measurement and delivers it to the heart of the international PR community.
“We know we are making real progress in educating PR professionals of the business benefits of using measurement. The new Guide is an important part of that work and we hope AMEC members will find it helpful too.”
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