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International association for the measurement and evaluation of communication
Managing Director, Data + Analytics, H+K Strategies
Allison Spray is responsible for the ‘H+K Way’ for measurement, reporting and insight development globally.
Allison joined H+K from FleishmanHillard London, where she was Director of Insights & Planning. She brings nearly a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programs for Fortune 500 brands. In addition to leading the Insights & Planning team in the UK, she was lead for Research & Analytics in EMEA for FleishmanHillard. Her previous clients include Salesforce, Thomson Reuters, Bayer, Philips, PwC and Fitbit.
She is a well-respected industry figure and has spoken on data and analytics at numerous conferences, including PR Week’s PR360, the ICCO Global Summit, Social Media Week and PRCA’s Ignite series.
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