AMEC AWARDS 2020 SHORTLIST ANNOUNCED

• Record entry in AMEC International Communication Effectiveness Awards

London, May 15, 2020 – AMEC, the global Association for Measurement and Evaluation of Communication, today announced the finalists in the 2020 AMEC International Communication Effectiveness Awards.

 

The Awards aim to promote best practice in communication planning, research and evaluation. The record-number of entries were judged by a distinguished panel of international PR and communications professionals.

 

Johna Burke, CEO of AMEC, the International Association for Measurement and Evaluation of Communication, said: “This year we set a record for number of entries and overall quality of entries. During a year when people are under a lot more pressure we are very excited to give some, who are producing award-winning work, a reason to celebrate their achievement’. She added “Being shortlisted is in itself a mark of excellence for an organization; a win in its own right because it shows that the work is outstanding among global competitors.”

 

The winners will be announced at the AMEC Awards presentation event which will be hosted in August 2020, during a virtual celebration for this elite group of professionals. Details on the awards presentation will be released next month.

 

THE SHORTLIST IS:

‘Step change award’ for the best improvement of a measurement journey

 

CISION & Jaguar Land Rover – Defender: Redefining measurement for a revolutionary vehicle

Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

Ketchum & Bunge – Elevating Bunge’s Measurement Approach

R.A.T.E. & Glaxo Smith Kline Vaccines, Belgium – Safety & Quality Culture – Progressing usage of the AMEC Framework to evaluate a campaign on an internal social collaboration tool

The World Bank – The World Bank´s Communications Measurement and Evaluation Framework

 

Best crisis comms measurement and reporting

Fullintel – Crisis measurement for major public company

Isentia & Plus Expressway – Managing Crisis and Reputation

LexisNexis & a multinational organisation – Helping identify the right paths on the journey to reputational recovery

 

Best evaluation on a small budget (<£10,000 or <$10,000)

Experienced Media Analysts & Camier Communications – The Rowing Marine

Isentia & ACRES (Animal Concerns Research and Education Study) – Stop Illegal Wildlife Trade this Chinese New Year

Smoking Gun & North West Ambulance Service – Once Upon A Call

 

Best first step on a measurement journey

Engine Mischief & Huawei – Cool by credibility: Brand building through always-on

FleishmanHillard Fishburn & Currencycloud – Currencycloud’s first step on the measurement journey

Isentia & Sport Australia – Athletes as Role Models

Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building an Omnichannel Data-Driven Measurement Engine for a New Health Newsroom

OECD – Impact & Intelligence in-house team

Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal

 

Best multi-market reporting

CARMA & Electronics Client – Using social media monitoring to understand market sentiment towards a new product to inform business strategy and increase sales in 16 countries

Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”

Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

FleishmanHillard Fishburn & Samsung Europe – Aligning PR performance tracking with market intelligence and business objectives consistently across 20 markets

Ketchum & 3M – 3M Champions Science

Ketchum & Bunge – Elevating Bunge’s Measurement Approach

LexisNexis, & COFCO International – Increasing understanding of new markets to help build a trusted reputation in a time of rising uncertainty

Three Whiskey & Pronvias – How a sophisticated global measurement strategy delivered growth for major bridal brand Pronovias

 

Best use of a measurement framework

Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare

Advice A/S & Danish Hearts’ Organization – Saving Hearts

Engine Mischief & TUI – The Holiday Feeling

Engine Mischief & National Trust – Losing Nature’s Language

Ketchum & Bunge – Elevating Bunge’s Measurement Approach

PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

The World Bank – The World Bank Human Capital Project

 

Best use of measurement for a single event or campaign

APA-DeFacto & ÖBB – Strategic PR Evaluation as Key Success Factor for Maximum Added Value of Communication – Positioning ÖBB Nightjet as Europe’s Dominant Nighttrain Provider

buho™ & Trabajen Vagos – Work, You Bums #TrabajenVagos

CARMA & Al Arabiya English – Understanding reputation impact from Al Arabiya English’s exclusive story on Ilhan Omar that garnered worldwide attention

CARMA & Electronics Client – Gauging market sentiment for a new product with elevated social media monitoring around an event

CISION & Jaguar Land Rover – Defender: Making a splash at the Frankfurt Auto Show

CISION PORTUGAL & Global Teacher Prize Portugal – The “Nobel Prize” for Education

Citypress for SunLife – Ageist Britain?

Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach

Edelman Intelligence & ASICS – CES 2020 Measurement

Kantar & SNCF – Long Live the Train !

Methods+Mastery & YouTube – Bringing Coachella to the World

OECD – Global Parliamentary Network

PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?

Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal

Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes

 

Best use of new technology in communications measurement

Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz

PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy

Talkwalker with Golin & Major Car Manufacturer – Talkwalker’s Conversation Clusters For a Winning Comm’s Pitch,

 

Best use of social media measurement

CARMA & Mobily – Using social media measurement and analysis to improve social media and digital strategy

CARMA & Electronics client – Elevating social media monitoring methodology to accurately understand market sentiment towards a new product

Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?

Ketchum & Gillette – Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing

Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy

 

Innovation award for new measurement methodologies

Cision Portugal & University of Coimbra – A framework to evaluate Higher Education Institutions reputation on media, University of Coimbra

Concept BIU & Godrej Industries Limited – Seven Pillars Underpinning Innovative Measurement Methods

Golin & Water Wipes – #thisisparenthood

Hill+Knowlton Strategies & multiple clients – Seeing Around Corners: Canary Risk Prediction Analysis

Infomedia A/S & Constructive Institute – Constructive News – Creating the road map for a global media revolution

Methods+Mastery & YouTube – Understanding the Influence of Artist Advocacy

Norwegian Armed Forces Media Centre – Our Stories – a podcast by the Norwegian Armed Forces

PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

PR News & Ozon – New AI vision: creating a semantic map to adjust a communication strategy

Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)

 

Plain language award for simplicity in campaign effectiveness measurement and reporting

Concept BIU & Godrej Industries Limited – Simplifying Complex Analytics for Easy Decision Making

Infomedia A/S & Multiple clients – Merging the needs of the communications director with the mindset of top management

LexisNexis & TUI – Measuring PR effectiveness

Mediaverse & Australian Government Department – Effective Public Communication

 

CATEGORIES IN-HOUSE COMMUNICATIONS TEAMS

Most effective planning, research and evaluation in the public and not-for-profit sectors

Health Promotion Board, Singapore – National Steps Challenge Season 5 – When changing feelings changes behaviors

Ministry of Communications and Information, Singapore & Public Communications Division – Merdeka Generation Package

The World Bank – The World Bank´s Communications Measurement and Evaluation Framework

 

Most impactful use of insights and analytics recommendations arising from a measurement study

CARMA & Mobily – Using insights from social media measurement and analysis to improve awareness, engagement and customer service

Infomedia A/S & Commercial Clients – Global Goals Explorer – tapping into the global agenda of sustainability,

Norwegian Armed Forces Media Center – Strengthening the internal reputation of the Norwegian Home Guard – a measurement-driven approach

Shell Projects & Technology & External Relations Insight Network (ERIN) – Meten is Weten (MAY-ten is VAY-ten; Dutch for measuring is knowing)

The World Bank – The World Bank Annual Meetings: How Rigorous Conversion and Retention Metrics Delivered Insights for Strong Communications Outcomes

University of Technology Sydney & Achmea – Implementing an Architecture of Listening in Achmea for Insights and Engagement

 

CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS

Best use of integrated communication measurement/research

APA-DeFacto & ÖAMTC – A Powerful Tool – Integrated Reputation Analysis: How Image Radar Made ÖAMTC’s Repositioning a Success

CARMA & Al Arabiya English – Using integrated measurement to understand reputational impact of an exclusive story on a news organization

Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning

Commetric & a pharma client – Quarterly financial results media analysis; a partnership approach

Edelman Intelligence & ASICS – CES 2020 Measurement

Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications

Engine Mischief & TUI – The Holiday Feeling

Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust

Infomedia A/S & Danish Crown – Danish Crown improved their brand reputation through targeted communication ,

Ketchum & Bunge – Elevating Bunge’s Measurement Approach

Ketchum & Horizon Blue Cross Blue Shield of New Jersey – Building a Data-Driven Measurement Engine for a Health Newsroom

Ketchum & Whirlpool – Getting Smart on Smart Home Messaging

Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal

Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

 

Most effective planning, research and evaluation in business-to-business communications

Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space

Citypress & LDC – The LDC Top 50 Most Ambitious Business Leaders programme

Hill+Knowlton Strategies & E.ON – Nudging

Kantar & Vodafone – A transparent analysis of business success

 

Most effective planning, research and evaluation in consumer communications

Aduro Communications & Seven Seas – Keep healthy, happy and active with Seven Seas JointCare

Cision & Slimming World – 50th Anniversary

Engine Mischief & TUI – The Holiday Feeling

Hotwire & Homeaway – The Teddy Express

Isentia & SM Supermalls – Maximising Consumer Advocacy in the Philippines

Kantar & Cafeyn – The Future of Print

Ketchum & 3M – 3M Champions Science

PR Agency One & Decathlon UK – Proving causation over correlation for Decathlon UK

 

Most effective planning, research and evaluation in the public and not-for-profit sectors

Cision & Macmillan Cancer Support – World’s Biggest Coffee Morning

Commetric & Notified for VisitBritain – VisitBritain multi-market measurement and evaluation programme

Engine Mischief & National Trust – Losing Nature’s Language

GlobalNews Group & CONMEBOL – A Champions League final for South American football

GlobalNews Group & Search Unit for Presumed Disappeared Persons (UBPD) – The search is with you

Hill+Knowlton Strategies & Smart Energy UK (SEGB) – The Missing Piece

Ifat Media Analysis & Israeli Police – How media activity can strengthen public trust

Infomedia A/S & ONE OF US (Danish: EN AF OS) – Every success starts with great research: How ‘ONE OF US’ destigmatized mental illness in the media

Isentia & ACRES (Animal Concerns Research and Education Society) – Stop Illegal Wildlife Trade this Chinese New Year

Kantar & SNCF – Long Live the Train!

IC Comms & GreaterSport – That Counts! Getting Greater Manchester moving – behaviour change campaign

Mediaverse & Australian Government Department – Effective Public Communication

Pegasus & Network Rail/British Transport Police – You vs. Train

PR News & Greenpeace Russia – #OwnYourForest: Will Russia Legalize Private Tree Farming?

Social & George Clarke’s Council House Scandal – George Clarke’s Council House Scandal

 

Most effective planning, research and evaluation:

Western Europe

Cision in partnership with CSM & Formula E – “Be Seen, Be Known, Be Loved”

Commetric – A data-driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme

Kantar & Cafeyn – The Future of Print

Kantar & Vodafone – A transparent analysis of business success

Social & Stephensons LLP – Stephensons: Asbestos in Primary Schools

The Americas

Golin & Water Wipes – #thisisparenthood

USA

Methods+Mastery & IBM, IBM Social Discipline – Using machine learning to create a Buzz

APAC

Mediaverse & Australian Government Department – Effective Public Communication

 

Most impactful client recommendations arising from a measurement study

CARMA & Al Arabiya English – Understanding reputational impact of an exclusive story to measure and improve Al Arabiya English’s perception as a leading news organization

Cecubo Group & Bankia – Competitive Intelligence Unit: Measurement of CSR communications impact and benchmarking

Cision & Adobe – Entering the unknown: How Cision helped Adobe refine its communication strategy in a new technology space

Commetric – A data driven approach to media targeting – how Commetric worked in collaboration with a pharma client to refresh its key media list and PR measurement programme

Concept BIU & Godrej Industries Limited – Towards Communication Leadership, using analytics and creativity

Edelman Intelligence & Hologic – Proving the Business Impact of Consumer Marketing and Communications

Infomedia Norway & NRK – Norwegian Broadcasting Corporation – Half of all tweets about the Norwegian public broadcaster NRK are negative – How? Why? When? And what to do?

Infomedia Sweden AB & H&M Foundation – Recommendations for sustainability outreach

Isentia & Sport Australia – Athletes as Role Models

Kantar & Vodafone – A transparent analysis of business success

 

SPECIAL AWARDS

AMEC Communications Research & Measurement Team (organisation) of the Year – large

Golin

Hill+Knowlton Strategies

Retriever

 

AMEC Communications Research & Measurement Team (organisation) of the Year – medium

GlobalNews Group

Mediaverse

 

Young Professional of the Year

Ankoor Choudharri, CEO, Concept Public Relations India Limited

Caroline Wright, Account Director at TRUE Global Intelligence, FleishmanHillard Fishburn

Daniella Graham, Senior Strategist, Engine Mischief

Klara Spiegel, Data Analyst, Observer

Lauren Hasse, Managing Consultant, Ketchum

Paula Andrea Díaz Marquez, Innovations and Operations Manager, buho™

Rangel Galabov, Senior Project Manager, Commetric

Rawan Hashem, Director of Content Insights, CARMA

Stavros Doropoulos, Chief Information Officer, DataScouting

ENDS

About AMEC

AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC has more than 160 members in 85 countries worldwide.

For further information contact:

Johna Burke, Global Managing Director, AMEC. Mobile: +1 602 319 6726 [email protected]