Posts

Framework Planning

How to plan with the AMEC Integrated Evaluation Framework

Why do we need planning? It’s a poser put forward by Richard…

The essentials of measurement beginning with PR planning

AMEC's Johna Burke interviewed on pinpointing the essentials…

Beginning at the beginning: How using the IEF can help you find your why

By Daniella Graham, Senior Strategist, Mischief PR Earlier…

PR measurement and evaluation: Where are we now?

Author: Jennifer Sanchis Interview with Jennifer Sanchis:…

Barcelona Principles 3.0: Why outcome-focused planning is essential, not optional

By Daniella Graham, Senior Strategist at Engine Mischief This…

Getting to the heart of the matter

Jon Meakin, West Coast Lead | Global Head of Strategic Services,…
AMEC Measurement Month 2019

PRIMER: Introduction to PR Planning, launched during Measurement Month 2019

AMEC, in conjunction with Mischief PR has launched the first…